The Role
About the Role
Get ready to define, lead, and turn insights into real innovation! In this role, you will partner closely with the Business Strategy, Product, and Marketing teams to uncover opportunities and drive impact. You’ll sharpen your skills in qualitative and quantitative research, analytics, and problem-solving — all while helping us build the world’s best on-demand transportation experience. If you're looking for a place to grow, make a difference, and move fast, this is it!
What You Will Do
- Independently conduct product & market research projects for transport products for both customers and drivers: usage and attitude study, usability testing, market sizing, concept testing, market analysis, etc, from research scoping to influencing the stakeholders’ decision.
- Build relationships with stakeholders, understand the business problem, and translate the problem into the relevant research activities. Integrate data sources and analytic processes to produce meaningful and high-quality insights.
- Problem-solving will be your daily task, finding loop holes in the system and seeking creative solutions to improve our product/business/marketing strategy.
- Advocate a consumer-centric mindset and metrics to their stakeholders through persuasion, influence, and inclusion to deliver insights that would inspire and spark actions.
What You Will Need
- Have experience in the field of Market and Product Research
- Great project management skills in designing, executing, and delivering research independently from start to finish
- Have intermediate to advanced skills in qualitative research and have basic knowledge of quantitative research methods (having storytelling skills is a plus point)
- Understanding in especially marketing and branding processes, business, product management, design strategy, and data team so that be able to collaborate effectively with those teams
- Data-Driven Decision Making: prioritize using data to inform their decisions, relying on thorough analysis to guide strategies and actions.
- Critical Thinking: Encouraged to question assumptions, identify patterns, and draw insightful conclusions from complex data sets (both qualitative and quantitative).
- Creative Problem-Solving: looking for ideas elsewhere and thinking outside the box when necessary, exploring multiple perspectives in problem-solving
- Self Starter: Ability to operate in a self-directed culture and fluency in navigating uncertainty
- Finds doing research, discussion, and brainstorming as fun activities!
About the Team
We are the spearhead team that delivers impactful insights to guide initiatives capable of transforming the experiences of millions of users—just imagine the scale of the difference you could make. Agile and fast-moving, we are driven by a shared commitment to solving the right problems in the most effective ways. Our culture emphasizes a healthy work-life balance, ensuring that every team member stays energized, focused, and motivated. We also take pride in recognizing and celebrating both individual contributions and collective achievements, fostering a positive, supportive, and high-performing team environment.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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GoTo Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GoTo Group and has not been reviewed or approved by GoTo Group.
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Fair & Transparent Compensation — Pay is considered competitive to above market for many corporate roles across core entities such as Gojek, Tokopedia, and GoTo Financial. Base pay is often characterized as solid or above market in Indonesia tech roles.
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Healthcare Strength — Medical coverage is characterized as strong in Indonesia and often extends to spouses and children. Company materials also highlight wellness support, parental insurance, and mental‑health counseling for employees and families.
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Leave & Time Off Breadth — Leave programs are described as generous, including maternity, paternity, and other special leave types at Tokopedia. Broader time‑off and flexibility practices are portrayed as supportive across corporate roles.
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The Company
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
