Vintage Cash Cow

Senior Meta Paid Social Executive

Posted 3 Days Ago

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Hiring Remotely in United Kingdom

Remote

34K-40K Annually

Senior level

Consumer Web • eCommerce • Information Technology • Retail

The Role

Own and optimise Meta paid social campaigns from build and launch through scaling. Diagnose performance, manage budgets and audiences, test creative, resolve tracking and attribution issues, and translate campaign data into commercial recommendations. Support expansion across TikTok, Pinterest and other platforms, collaborate with Creative, Data, CRM and Performance Marketing teams, and mentor junior colleagues.

Summary Generated by Built In

About Vintage.com

At Vintage.com, we’re building the most trusted platform for pre-loved items. We help people give valuable things a new life, making the experience simple, transparent and rewarding.

We bring together specialist knowledge, thoughtful technology and genuine care for our customers. By helping more items stay in circulation, we create value for people and make a positive impact at the same time.

About the Team

Our Growth Team helps more people discover Vintage.com and turn that discovery into customers. We bring together performance marketing, creative, data and experimentation to understand what works, reach the right audiences and grow our customer base across the UK and international markets.
Paid Social plays an important part in that growth. The team combines data, creative thinking and continuous testing to run campaigns that reach new audiences, generate high-quality leads and help us understand how we can grow efficiently.

Why This Role MattersWhy the role existsAs a Senior Paid Social Executive, you’ll play a hands-on role in managing, optimising and scaling Paid Social activity across Vintage.com. Meta is at the core of this position.We’re looking for someone with strong practical experience who can step into an established Meta account, understand how it is structured and performing, and start making informed decisions quickly.You’ll be comfortable working directly in Meta Ads Manager every day: building campaigns, diagnosing performance changes, making optimisation and scaling decisions, testing creative and audiences, and understanding how tracking and attribution affect the decisions we make.This role is for someone who has moved beyond learning the fundamentals. You’ll still work collaboratively with the wider Performance Marketing team, but you’ll be expected to operate with a high degree of independence and bring your own judgement and experience to the accounts.What success looks like

You quickly develop a strong understanding of our Meta account, campaign structure, customer acquisition model and performance drivers.
You confidently manage significant areas of Meta activity with limited day-to-day supervision.
Campaign performance is actively optimised rather than simply monitored.
You can diagnose why performance has changed and determine the appropriate action.
Scaling decisions balance volume, efficiency and lead quality.
Creative testing is structured, purposeful and translates into actionable learning.
Tracking, conversion and attribution issues are identified, investigated and resolved quickly.
You bring ideas and experience into the team rather than relying solely on an established playbook.
Paid Social activity becomes faster, more effective and easier to scale.
You support less experienced colleagues in developing stronger Paid Social judgement and technical capability.

What You’ll Do
Meta Campaign Ownership & Optimisation

Take hands-on responsibility for building, launching, managing and optimising campaigns within Meta Ads Manager.
Quickly understand existing account structures, campaigns, audiences, budgets, tracking and performance patterns.
Make informed decisions around campaign structure, budgets, audiences, placements, optimisation and scaling.
Diagnose underperformance and identify whether issues relate to audience, creative, campaign setup, tracking, conversion or wider customer behaviour.
Identify opportunities to scale successful activity while protecting efficiency and lead quality.
Maintain strong standards of account structure, campaign accuracy and quality assurance.
Challenge existing approaches where performance data suggests there is a better way.
Support strategic testing and expansion into other Paid Social platforms.

Creative Performance & Testing

Own structured creative testing across formats, concepts, hooks, messaging and audiences.
Identify what is driving creative performance rather than relying solely on topline metrics.
Translate performance data into clear and actionable briefs for Creative teams.
Work collaboratively with Creative colleagues to develop new hypotheses and testing priorities.
Build a strong understanding of creative fatigue, iteration and winning characteristics.
Ensure testing generates usable learning rather than isolated campaign results.
Use approved AI tools where appropriate to accelerate ideation, analysis and creative workflows.

Data, Tracking & Technical Understanding

Confidently work with Meta pixels, events, conversions and campaign tracking.
Identify and investigate discrepancies between platform and internal performance data.
Work closely with Data colleagues on tracking, attribution and reporting issues.
Understand how tracking quality affects optimisation and campaign decision-making.
Analyse performance across metrics including CPL, conversion rate, lead quality and acquisition efficiency.
Turn complex campaign data into clear commercial recommendations.
Contribute to daily, weekly and monthly performance reporting.

Paid Social Development

Bring practical experience from previous Paid Social environments into the team.
Support the testing and development of channels including TikTok, Pinterest and other emerging opportunities.
Evaluate whether learnings from Meta can be transferred effectively into other platforms.
Stay close to platform changes and understand how they may affect campaign structure, targeting, measurement or creative.
Identify opportunities to improve the way we work, test and report.

Collaboration & Team Contribution

Work closely with Performance Marketing, Creative, CRM, Data and wider Growth colleagues.
Provide clear recommendations rather than simply reporting what has happened.
Share knowledge and practical Paid Social expertise with less experienced colleagues.
Support the development of Paid Social Executives through day-to-day guidance and knowledge sharing.
Raise issues early and take ownership of getting them resolved.
Balance immediate performance decisions with longer-term learning and testing.

What You’ll Bring
Essential

Strong, recent and hands-on experience optimising campaigns directly within Meta Ads Manager.
Demonstrable experience independently building, launching, optimising and scaling Meta campaigns.
Strong knowledge of Facebook and Instagram advertising and how Meta campaign performance is influenced by account structure, creative, audiences, budgets and optimisation.
Experience diagnosing campaign performance issues and deciding what action to take.
Confidence in making optimisation and budget decisions using performance data.
Strong practical understanding of creative testing within Paid Social.
Hands-on experience with Meta pixels, events and conversion tracking.
Understanding of attribution and the limitations of platform reporting.
Strong analytical judgement and the ability to turn performance data into action.
Experience working with meaningful Paid Social budgets and multiple live campaigns.
Strong attention to detail and high standards of campaign execution.
Ability to work independently while collaborating effectively with specialists across Creative, CRM and Data.
Confidence sharing your opinion, challenging assumptions and explaining the reasoning behind your recommendations.

Helpful

Hands-on experience with platforms such as TikTok Ads, Pinterest Ads, Twitter/X or YouTube.
Experience operating Paid Social activity across multiple markets.
Experience in ecommerce, DTC or high-volume lead-generation environments.
Experience working closely with Creative teams to improve performance marketing assets.
Familiarity with reporting and BI tools such as Looker, Tableau or Power BI.
Experience mentoring or supporting the development of junior Paid Social colleagues.
Experience using AI tools to support creative development, copywriting or performance analysis.

Living Our Values

In this role, living our values means:

Take ownership of Paid Social performance and act when something needs attention.
Stay curious and continually test new ideas rather than relying on assumptions.
Be rigorous about campaign accuracy, tracking and data quality.
Share performance openly, including when a test or decision hasn’t produced the result expected.
Work as one team across Performance Marketing, Creative, CRM and Data.
Use your experience to help others learn and raise the capability of the wider team.

About
At Vintage.com, we exist to create a world where everything has value and nothing is wasted.We're building the world's most trusted platform for pre-loved items, making it simple for people to unlock the value in the things they no longer need while keeping valuable materials in circulation and out of landfill.What began as a successful model in the UK has evolved into an international business with operations across Europe and ambitions far beyond. Today, we operate as one company, one team, and one brand, united by a shared purpose, mission, and set of values.Behind the scenes, we're building the world's largest international trading platform for pre-loved items, powered by expert people, smart technology, data-driven decision making, and a deep belief in the circular economy.Our teams collaborate across borders, sharing ownership of outcomes and bringing the same care, fairness, and common sense to every customer interaction and business decision.Every item we buy is rehomed, reused, or responsibly recycled. Whether it's precious metals, jewellery, watches, cameras, collectibles, or other valuables, we help ensure that items continue their journey rather than going to waste.As we expand into new markets and scale internationally, our goal remains the same: To become the most trusted platform in pre-loved items, creating a future where everything has value and nothing is wasted 🗝️

Skills Required

Strong, recent, hands-on experience optimising campaigns directly within Meta Ads Manager
Experience independently building, launching, optimising and scaling Meta campaigns
Strong knowledge of Facebook and Instagram advertising, including account structure, creative, audiences, budgets and optimisation
Experience diagnosing campaign performance issues and determining appropriate actions
Confidence making optimisation and budget decisions using performance data
Strong practical understanding of creative testing within paid social
Hands-on experience with Meta pixels, events and conversion tracking
Understanding of attribution and platform reporting limitations
Strong analytical judgement and ability to turn performance data into action
Experience managing meaningful paid social budgets and multiple live campaigns
Strong attention to detail and high standards of campaign execution
Ability to work independently while collaborating with Creative, CRM and Data specialists
Confidence sharing opinions, challenging assumptions and explaining recommendations
Hands-on experience with TikTok Ads, Pinterest Ads, Twitter/X or YouTube
Experience operating paid social activity across multiple markets
Experience in ecommerce, direct-to-consumer or high-volume lead-generation environments
Experience working with Creative teams to improve performance marketing assets
Familiarity with Looker, Tableau or Power BI
Experience mentoring or supporting junior paid social colleagues
Experience using AI tools for creative development, copywriting or performance analysis