Senior Meta Designer - Unannouced Project

Posted 2 Hours Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Gaming
The Role
Design and own metagame, progression, economy and engagement features for a live FPS mobile title. Prototype, balance, analyze KPIs and player data, collaborate across design, art, UX, engineering and product to iterate and expand live features, and document concepts to align teams.
Summary Generated by Built In

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview:

NaturalMotion is looking for a talented and passionate Meta Designer to join our London studio, helping shape the combat experience for our first-person shooter mobile title. This role focuses on designing and managing metagame, live, and progression features to create a satisfying and sustainable mobile experience.

You will own key metagame features from conception through live, coordinating with design, art, UX, engineering, and product management throughout the whole process. As a live game you will need to design features with iteration and extensibility in mind and analyze live data to expand and improve your features over time. We are looking for someone who brings both craft knowledge, an excitement to try new things, and a genuine love of action games.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

What You'll Do: 
  • Ownership of designing, prototyping, and implementing progression, economy, and engagement features that align with the creative vision of the game
  • Help define, analyze, and take action on analytics, feature data, and KPIs
  • Work closely with live and product management teams to define goals and implement solutions to boost engagement
  • Collaborate closely with art, animation, audio, design and engineering teams to build content and solve problems in a multi-disciplinary environment
  • Develop and balance in-game economies across many different metagame features
  • Work closely with UX and engineering to ensure features are implemented in ways that meet the engagement goals
  • Analyse player data, feedback, and behaviours to identify and fix metagame issues and retention barriers
  • Work concurrently on multiple features at varying stages of development, managing priorities effectively as content pipelines run in parallel
  • Document and communicate metagame feature concepts clearly to ensure alignment across all development teams
What You Bring: 

Previous experience in Metagame / Progression / Engagement Design or an equivalent role in the video game industryAt least one shipped title in a design role for a live service titleExperience designing and implementing progression, economy, or engagement features for live gamesKnowledge and experience analyzing KPIs and player behaviour dataFamiliarity with the Unreal game engineAbility to analyse gameplay data and player feedback to inform and balance design decisionsStrong communication skills with the ability to work effectively across cross-disciplinary teamsThe ability to manage multiple designs in a fast-paced development environmentPassionate about action games with a deep understanding of what makes enemy designs engaging and memorable

Bonus Points: 
  • Background in mobile games with an understanding of mobile player behaviour and market leaders
  • Experience with visual scripting or rapid prototyping tools
  • An avid gamer with a genuine enthusiasm for crafting engaging progression and metagame features and motivating players over a long period of time 
What We Offer You:
  • Competitive salary and discretionary annual bonus scheme
  • 26 days holiday, plus bank holidays & 2 paid personal days
  • 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
  • Pension plan, with a double matching employer contribution 
  • Private medical & dental insurance and healthcare cash plan
  • Life insurance, personal accident insurance and income protection
  • Mental health and neurodiversity support programs
  • Company Employee Stock Purchase Plan (eligibility criteria applies)
  • Fitness reimbursement plan, worth £600 per annum
  • Flexible working hours
  • Weekly happy hours, seasonal parties and monthly social events
  • Annual rail season ticket advance and cycle to work scheme

#LI-Hybrid 
#LI-NH3

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

Skills Required

  • Experience in Metagame / Progression / Engagement Design or equivalent role in the video game industry
  • At least one shipped title in a design role for a live service title
  • Experience designing and implementing progression, economy, or engagement features for live games
  • Knowledge and experience analyzing KPIs and player behaviour data
  • Familiarity with the Unreal game engine
  • Ability to analyse gameplay data and player feedback to inform and balance design decisions
  • Strong communication skills and ability to work effectively across cross-disciplinary teams
  • Ability to manage multiple designs in a fast-paced development environment
  • Passion for action games and deep understanding of engaging enemy design
  • Background in mobile games with understanding of mobile player behaviour and market leaders
  • Experience with visual scripting or rapid prototyping tools
  • Enthusiasm for crafting engaging progression and long-term player motivation

What the Team is Saying

Fayez Iqbal
Jonathon Lee
Kelly Jia
Mauricio Bracuto Bertoni
Mariana D’Ornellas
Felipe Gusmao
Felipe Gusmao
Felipe Gusmao
Coraly Rosario
Jeff Naca
Stephanie Rattanachane
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The Company
HQ: San Mateo, California
2,449 Employees
Year Founded: 2007

What We Do

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.

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