Senior Media Strategist (all genders)

The Media Strategist plays a pivotal role in delivering media strategy, planning and consultation for our largest partner brands. Additionally, they support the Media Strategy and Operations team by providing training, tailored solutions and processes to enhance media strategies and plans for small to mid-sized brand partners. Collaborating closely with the Partner Management, Media Operations and the Brand Strategists team, the Media Strategist ensures client goals are met through informed decision-making and innovative solutions.

This role involves transforming the challenges faced by our brand partners into actionable strategies, drawing on deep consumer and media insights. As a key member of the Media Strategy team, you will be expected to think creatively, challenge conventions and build client trust in media expertise. You will also champion the team's capabilities and serve as an advocate for its skill set. Success in this position requires a collaborative spirit, adaptability and the ability to thrive in a fast-paced, dynamic environment.

At Zalando, our vision is to be the starting point for fashion - one that is inclusive by

design. We only assess candidates based on qualifications, merit, and business

needs. We welcome applications from people of all gender identities, sexual

orientations, personal expressions, racial identities, ethnicities, religious beliefs, and

disability statuses. We only want to know why you’re great for this role, so please

avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform

us of any accommodations you may need, so we can best support and assist you

throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion

Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups

• Translate business challenges into campaign objectives and media strategies and plans for mid-to-large partners.

• Leverage consumer research and market insights to create data-driven media plans.

• Define media flows across channels, mapping touchpoints to drive demand and conversion.

• Present media strategies and plans to internal stakeholders and external clients.

• Apply deep knowledge of digital platforms (e.g., Meta, Google, TikTok) to maximize media impact.

• Collaborate with business development, insights, creative and partner consultancy teams for integrated campaign delivery.

• Ensure accurate and insightful campaign reporting through data analysis.

• Streamline and automate workflows related to media planning and strategy.

• Lead internal and external workshops and training sessions on media strategy.

• Proven experience of ~5 years in developing and executing media strategies for mid-to-large-scale campaigns.

• Strong understanding of consumer behavior, market research and audience insights.

• In-depth knowledge of digital advertising platforms and performance/branding campaigns.

• Strong stakeholder and client management skills, with ability to secure buy-in.

• Proficiency in data analytics and measurement tools for campaign optimization.

• Experience in workflow automation and media process improvements.

• Skilled in delivering training and building media strategy capabilities.
   

Good to Have:

• Experience in the German media markets.

• Proficiency in analytics tools (e.g., Google Analytics, MSTR, Looker).

• Background in fashion or retail media.

Zalando Marketing Services (ZMS) is the 360° marketing unit for Zalando's brand partners. We offer a diverse product suite that spans multiple marketing channels, enabling brands to achieve their advertising objectives in the digital space based on deep consumer insights and a unique fashion, beauty, sports and designer context. 

Within ZMS’ Partner Management unit we are working with a diverse set of strategic clients and advise them on innovative marketing solutions and scalable platform strategies. Given the high complexity and very individual needs of our key partners we aim to provide a high service level, smart consultancy and access to various experts within ZMS. Our success is measured in revenue generation, solution adoption and client satisfaction. 

We're looking for a self-driven Partner Consultant to help our most strategic Streetwear partners, successfully grow their business. You'll work directly with our key clients as a trusted consultant to their business. Your strategic advice & coaching is core to the value we bring as a business. If this sounds like fun, we’d love to hear from you!

• Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year (for Zalando SE)

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us