Screenvision Media is a premier cinema, video, and media organization that curates powerful and uncluttered storytelling for brands, exhibitors, and audiences at movie theatres nationwide. Our goal is to create engaging, technology forward media solutions for all of our partners, both big and small. We take pride in a culture that values creativity, collaboration, and a passion for the distinct magic of the moviegoing experience, unrivaled in its impact and engagement.
Title: Senior Research Analyst, Research
Report to: SVP, Research
Location: This role reports into either our NYC or Chicago office.
The Screenvision Media Research team delivers strategic insights for the nation’s leading cinema advertising network, supporting ad sales performance and business growth through advanced audience analytics, compelling data storytelling, and innovative research approaches. The team provides a comprehensive view of the media landscape and the company’s competitive positioning within it by synthesizing primary and secondary research. These insights are used to inform both internal and external stakeholders while supporting national, regional, and local sales efforts.
Description:
The Senior Research Analyst will support sales initiatives by responding to sales and client requests, analyzing data, and generating insights using leading industry research tools. This role requires a strategic, analytical thinker with 3+ years of experience translating media data into actionable insights across both local and national markets. The ideal candidate will collaborate across sales, marketing, data, and planning teams to develop customized solutions that help brands connect with cinema audiences and identify new growth opportunities.
Responsibilities:
- Leverage proprietary and syndicated tools to create and present analyses for internal team and external clients that tell Screenvision’s audience story to the marketplace and advertiser clients.
- Support the Advertising Sales team with research and analytics, including but not limited to audience data and behavioral metrics
- Collaborate closely with marketing team to track evolving trends in moviegoer behavior. Translate this research into narratives that demonstrate Screenvision’s ability to help brands reach consumers
- Mine available information about trends in the advertising and media industries, including industry reports and brand spending (Nielsen, Media Radar, eMarketer)
- Lead the development, execution, and delivery of research requests that support both local and national ad sales teams.
- Ability to translate complex data into strategic narratives that support sales positioning and client conversations.
- Deep knowledge of Nielsen suite and MRI Simmons
- Gather and report on intelligence on competitive landscape, trends, clients
- Work directly with clients and agencies to develop and manage custom research studies including brand lift, sales lift, foot traffic
- Coordinate with data and analytics team to track, measure, report and forecast audiences
Qualifications:
- Bachelor’s degree (marketing/communications/business major preferred)
- 3+ years ad sales and/or media research experience, television or agency experience
- Excellent analytical and oral communication skills
- Must be proficient in Microsoft office (Excel (pivot tables, VLOOKUP), Powerpoint)
- Working knowledge of MRI Simmons and Nielsen products
- Very strong business writing skills required
- Interest in media and entertainment industry preferred
- Commuting distance to either our NYC or Chicago office
Salary Range: 55,000-70,000 USD Annually + Benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
Screenvision does not discriminate in hiring or employment on the basis of race, color, religious creed, national origin, sex, ancestry, age, employment status, disability or veteran status or any other basis prohibited by federal, state or local laws. AA/EOE
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation [Exempt roles only], paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
Top Skills
What We Do
ABOUT SCREENVISION MEDIA Screenvision Media is a premier cinema, video and media organization. From our headquarters in NYC, we provide national and regional advertisers with on-screen advertising solutions, in-lobby promotions and integrated marketing programs. In a landscape of partial impressions and fragmented messaging, Screenvision Media delivers un-skippable innovative solutions putting our clients at the forefront of modern advertising on the biggest screen serving the world’s most desirable audience. We also service local advertisers through regional offices and a national network of local sales representatives. At Screenvision Media, we know the world isn’t looking for another problem identifier. We are quick-thinkers, creative storytellers and passionate, determined solution-finders. We understand that in an ever-changing media landscape advertisers need innovative ways to reach their increasingly elusive audiences. Come help us meet the demand and be part of one of the advertising industry’s fastest growing segments! http://www.screenvision.com
.png){kind=logo}
