Senior Media Planning and Operations Manager

As one of three regional senior Media Planning and Operations managers, your role is to manage a small team of Media Planning and Operations Managers within the Americas region. You will be required to be the main point of contact to  create, deliver and optimize large scale campaigns for partnership clients, and distributing smaller partnerships or media only campaigns to your larger team, who will work with sales or partnership activation teams to create KPI relevant commercial media opportunities utilizing your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.

Key responsibilities include:

• Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client, with a particular specialization in large scale multi-year deals. 
• Completing or assigning RFP responses to media planning and operations managers ensuring the team submits the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360,  Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
• Ensure that all campaigns are monitored by the team for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
• Manage team and stakeholder expectations, ensuring Media Planning and Operations team adheres to SLAs, and has appropriate coverage during seasonal peaks during the year.
• Ensure that for all campaigns sales and/or partnership activation are updated with with campaign delivery results and benchmarks for end of campaign reporting/feedback
• Provide team and macro level campaign insights to Media Planning and Operations Director for your region, including revenue insights, risks, movements and opportunities.

Experience/Skills:

• 5+ years of work experience within commercial digital media
• 2+ years of management experience
• A firm understanding of media and the advertising landscape (print, online, audio, video,  apps, social).
• Experience in building media plans and working knowledge of media concepts, terminology and media math. 
• Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
• Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns
• Demonstrated ability to prioritize and manage multiple time-sensitive requests.
• Effective time management and organizational skills, as well as strong attention to detail
• Ability to work with, and understand specific market nuances within international markets.
• Strong communication and interpersonal skills

Systems Experience:

• Google Ad Manager (Essential)
• G-suite tools (Essential)
• Excel (Essential)
• Operative One (Essential)
• Passendo (Essential)
• DV360 (Essential)
• Oracle Systems (Desired)
• Permutive (Desired)

#LI-Hybrid