Senior Media Planner

Company Description

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

The Senior Media Planner reports to the Media Strategy Director and provides digital media recommendations to clients both internal and external, and prepares and implements media plans and other deliverables.

Your primary responsibilities will include:

• Strategy Development: Work with the team to identify strategies across multiple digital channels (display, search, social, and video)
• Utilize attribution, media mix modeling and planning tools (Google Attribution 360, Nielsen, Neustar) to pull audience consumption, reports and forecast target goals.
• Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns.
• Plan Development: compile plan specifics, assign budgets, run reach and frequency reports, and perfectly finalize all client-facing documents.
• Manage client budgets, investments, and purchase authorization process.
• Work with wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live.
• Work with teams (Paid Search, Display, Analytics) to manage processes
• Knowledge of campaign performance measurement and demonstrate how to improve different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization.
• Monitor digital landscape and identify trends/partners for upcoming campaigns.

Qualifications

Knowledge & Experience Requirements

• Demonstrate experience having worked on advanced or large-scale media campaigns within an agency or client environment
• Understanding of attribution or quantitative skills
• Experience with interactive research tools (i.e. ComScore, Pathmatics, et al)
• Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
• Keep up to date on the evolving digital landscape, and how digital fits into the overall marketing plan
• Understanding of media concepts and terms, creative and budget requirements
• Experience with Google Workspace, PowerPoint, Word, and advanced knowledge of Excel (can perform complex functions)

Key Attributes

• 5+ years of experience creating detailed demos that are tailored to customers' pain points.
• Experience researching and generating leads and attention to detail
• Project Management skills.
• Experience balancing multiple sales opportunities
• Experience establishing communication and engagement with prospects
• Positive thinker, with levels of evident enthusiasm
• Direct, is comfortable in giving and receiving constructive feedback
• Have high personal standards and promote them in others
• A valued team member, who upholds Jellyfish's values and professional integrity

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.  

💰 Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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