Senior Media Planner

Posted 9 Days Ago
Be an Early Applicant
New York, NY
70K-80K Annually
Junior
AdTech • Digital Media • Marketing Tech
The Role
The Senior Media Planner is responsible for planning media for clients, conducting research and presenting media plans. They collaborate with account teams, attend vendor meetings, analyze proposals, maintain relationships with clients and vendors, and generate profitable ideas to advance clients’ businesses.
Summary Generated by Built In

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

The Planning team builds and maintains strong client relationships. Their focus is to think strategically about the business, develop business by building opportunities, and actively contribute to the planning process. This team effectively problem solves, generates innovative solutions, and displays energy and passion for the work presented. Mediahub strives to challenge the status quo by consistently looking beyond the quantitative. To be most successful at Mediahub, you must be organized, creative, and self-assured to support media issues relative to your account(s).


The successful candidate must also maintain a positive attitude in the face of a constantly changing environment. This person must be a problem solver and professional in all communications both inside the agency and with clients. We are looking for a high energy individual who thrives on creating disruptive efforts in media, yet at the same time, understands how data/tech drive business.


Responsibilities

The role of the Senior Media Planner will be responsible for the planning of all media for existing clients and new business. The Senior Media Planner will also take part in research, development, and presentation of media plans.

  • Researches, develops, and plans media for specified clients.
  • Attends vendor co-op meetings, as required, and presents media plans.
  • Presents media plans to account management personnel and clients.
  • Meets with media representatives and analyzes proposals and packages for print advertising.
  • Provides new and profitable ideas to grow clients’ business.
  • Gathers, organizes, and presents competitive research and spending data.
  • Works hand-in-hand with the Account Service team on integrated clients.
  • Maintains effective relationships with clients and vendors/partners.
  • You will be the key point of contact for billing on your brands and will handle billing discrepancies as they arise.


Required Skills & Experience

  • Experience in Traditional and Digital media planning/buying.
  • Knowledge of research platforms including or similar to Nielsen AdIntel, MRI-Simmons, NMI, Clear Decisions, and Kantar.
  • Proficient in planning software including or similar to MediaTools.
  • Excellent communication skills.
  • Excellent negotiation skills.
  • Proficient in Power Point, Advanced Word, Excel, and Writing Skills.


Desired Skills & Experience

  • 2+ years of agency experience.
  • Increasing comprehension and interest in Media Alternatives and Media Integrations.
  • Able to occasionally travel to supported markets or client events.
  • Desire to learn new things formally and informally.
  • Passion to collaborate in a creative environment.
  • Ability to work on several projects at once.

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 


Salary Range

$70,000$80,000 USD

Top Skills

Clear Decisions
Kantar
Mediatools
Mri-Simmons
Nielsen Adintel
Nmi
The Company
HQ: New York, New York
10,936 Employees
On-site Workplace

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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