The Role
Leads regional media strategy and execution across Southern and Central Africa. Owns multi-market budgets, channel optimization, agency relationships, media governance, campaign measurement, and ROI improvement. Provides executive insights, mentors media specialists, drives omnichannel innovation, negotiates commercial terms, and manages major campaigns from briefing through post-campaign analysis.
Summary Generated by Built In
We are hiring a Senior Media Manager to lead regional media strategy and execution across Southern and Central Africa, aligning media investments with business objectives and growth targets. The role will own multi-market media budgets, optimize channel performance, and drive measurable business impact across brand and performance campaigns. You will lead agency partnerships, oversee cross-market media governance, and mentor media specialists to ensure strong execution and consistent regional standards. You will also drive media innovation, advanced measurement, and campaign optimization to maximize ROI and commercial outcomes.
Key Responsibilities
Strategic Leadership & Fiscal Ownership
- End-to-End Strategic Vision: Formulate and execute the overarching annual media strategy and vision for Southern and Central Africa, aligning media investments directly with regional P&L and long-term business goals.
- Annual Budgetary Management: Autonomously manage, allocate, and optimize the multi-market media budget, driving financial efficiency, forecasting accuracy, and commercial ROI across all channels.
- Senior Stakeholder Management: Serve as the primary media authority and trusted advisor to regional executive leadership, translating complex media dynamics into executive business insights.
Cross-Regional Governance & Team Mentorship
- Sub-Saharan Governance: Lead and govern media strategy across Southern Africa while providing strategic direction, quality assurance, and functional oversight for Central Africa markets.
- Remote Functional Leadership: Provide strong professional mentorship, coaching, and day-to-day strategic guidance to the Central Africa Media Specialist (based remotely), building technical capability and ensuring unified regional standards.
Channel Mix, Innovation & Ecosystem Growth
- Omnichannel Growth Strategy: Architect comprehensive upper-, mid-, and lower-funnel cross-channel strategies (online, offline, performance, and brand) tailored to distinct market maturity levels across Sub-Saharan Africa.
- Innovation & Advanced Formats: Drive regional innovation roadmaps by piloting emerging media channels, advanced measurement tools, and integrated influencer frameworks.
Agency Governance & Commercial Procurement
- Agency & Partner Management: Lead high-level agency relationships, performance evaluations, fee negotiations, and commercial terms across regional agency partners, platforms, and major media owners.
Measurement, Analytics & Business Impact
- Business-Centric Analytics: Establish advanced measurement frameworks to evaluate media performance against hard business outcomes (sales growth, market share, CAC), turning complex analytics into decisive strategic actions.
- Full Campaign Lifecycle Autonomy: End-to-end ownership of major regional tentpole campaigns, from initial brief framing and media strategy through execution, continuous optimization, and executive post-campaign debriefs.
Skills, Knowledge & Expertise
- Regional media strategy and multi-market budget management
- Strong expertise in brand, performance, and omnichannel marketing
- Media planning, campaign optimization, and ROI measurement
- Agency management, commercial negotiations, and partner relations
- Data-driven decision-making, analytics, and business performance measurement
- Cross-functional leadership, stakeholder management, and team mentorship
- Media innovation, emerging channels, and influencer marketing
- Strong understanding of Southern and Central African media landscapes
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Regional media strategy and multi-market budget management
- Expertise in brand, performance, and omnichannel marketing
- Media planning, campaign optimization, and ROI measurement
- Agency management, commercial negotiations, and partner relations
- Data-driven decision-making, analytics, and business performance measurement
- Cross-functional leadership, stakeholder management, and team mentorship
- Media innovation, emerging channels, and influencer marketing
- Understanding of Southern and Central African media landscapes
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
