Senior Media Manager (Sr. Digital Media Planner)

ABOUT ROI·DNA

ROI·DNA is part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.

From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $13B in revenue for leading tech innovators, including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.

OUR VALUES

• We are a culture-first company

• We care about our people, who are the heart of our success

• We believe we are better together

• We are passionate marketers who are highly self-motivated and care about our work and community

• We take pride in our commitment to an inclusive culture

• We are inventive, always do it right, bring our whole self, and above all, no assholes allowed

• #WeAreROIDNA

ABOUT YOU

Job Summary

We are looking for an exceptionally awesome Senior Media Manager (Sr. Digital Media Planner) to help drive meaningful growth for our customers through direct-response digital media campaigns across channels, with a heavy focus on publisher-direct buys, content syndication, and other guaranteed lead/impression programs. 

What you’ll be doing

• Align client objectives and goals with paid media campaigns, Identify, RFP, and negotiate with a wide variety of paid media partners and publications across IT, health care, AI, Data, Infrastructure, Security, Media & Entertainment. 

• Coordination and oversight of million-dollar approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of paid media buys. Configure and oversee content syndication campaigns via Integrate. 

• Develop ongoing testing strategies to drive growth, improve efficiency, and sustain operations. 

• Provide clear, actionable feedback, recommendations, and requests to clients, ensuring you have everything you need to set up campaigns on time and successfully. 

• Strategize and execute ROI-positive lead-generation tactics, particularly through content syndication, dedicated emails, newsletters, and other paid media sponsorships and guaranteed lead programs.

• Collaborate with  AdOps and Finance teams to track and manage paid media buys and reporting to ensure that paid media vendors are following the terms and conditions of insertion orders, and negotiate paid media added value where necessary

• Be transparent and communicate key initiatives, optimizations, and ongoing performance to both ROI·DNA’s internal media team and directly to the client, working closely with the Strategy team.

• Maintain the vendor database as the primary point of contact for all vendors (including the master contact list, meeting coordination, etc.)

• Ongoing investigation & research of new media opportunities

• Grow job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations

What you have

• 5+ years of experience in B2B media buying

• 3-5 years of experience in media planning or similar

• Must have hands-on experience planning and buying content syndication and direct publisher programs

• Agency experience is preferred but not required

• Client-facing experience and digital marketing experience are a must

• Account Based Marketing (ABM) experience is preferred

• Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers

• Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred

• Experience with B2B technology partners is strongly preferred

• Hands-on experience with Integrate and/or Convertr is strongly preferred

• Technically adept with a pulse on trends and innovations within the digital space

• Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data

• Strong collaboration skills, able to work with multiple clients and departments to accomplish goals

• Advanced knowledge of digital marketing channels and concepts

• Superb time and project management skills

• Excellent communication – both written and verbal

• Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity

COMPANY PERKS

• 100% remote 

• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs

• 401(k) matching program

• 20 days PTO, 11 Paid holidays & 10 Sick days

• Up to 12 weeks of Parental leave

• Monthly stipends for wellness, mobile, and at-home WiFi use

• Pet Insurance

• Quarterly volunteer hours

• Company-paid certifications 

• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

The anticipated salary range for this position is $95k to $115k per year. Salary is determined by skills, experience, qualifications, alignment with market data, and internal and external equity.

All your information will be kept confidential according to EEO guidelines.

ROI:DNA is an equal opportunity employer. We are committed to fostering an inclusive, equitable, and respectful workplace where everyone can be limitless. We welcome applications from all backgrounds and do not discriminate on the basis of race, gender, disability, age, sexual orientation, religion, or any other protected characteristic. In line with our global DEIB values, we actively promote fair treatment and equal access to opportunities for all.