Senior Media Data Specialist

Posted 2 Days Ago
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Bogotá, Bogotá, D.C.
Hybrid
Senior level
Agency
The Role
The Senior Media Data Specialist will oversee junior analysts, manage data collection from various media sources, analyze media performance metrics, and create detailed reports and dashboards. This role demands strong project coordination skills, attention to detail, and the ability to work in a dynamic global environment.
Summary Generated by Built In

We are looking for a senior media data specialist for our Edelman DXI Hub. This team already hosts multiple other specialties, such as production and design, and we wish to expand with DXI capabilities, comprising global research, analytics, performance and data consultancy.

 

This role is ideal for a professional with 6-9 years of similar experience, looking to be further exposed to media and social monitoring and analysis, in a fast-paced and highly international environment.

Key responsibilities

  • Project Coordination and Supervision of Junior Analysts

  • Participate in the briefing session with the account team, and support the Hub Lead in preparing the project planning (roles & responsibilities, timeline with key milestones, etc.) 
  • Brief & supervise the junior analysts, conduct check ins and ensure deadlines are met 

  •  

    Data Collection and Management 

  • Collect data from multiple media sources (amongst social media platforms, television, radio, print, digital advertising channels, etc.) 
  • Ensure data accuracy and consistency in projects 
  • Create basic and complex search queries / taxonomies, using Boolean language
  •  

    Monitoring & Data Analysis 

  • Set up and maintain an efficient alerting system, based on the account teams’ project needs (taxonomies, frequency, respondents, etc.) 
  • Analyze media performance metrics, such as visibility, reach, engagement, conversions, or ROI 
  • Carry out thorough and pertinent data analysis on audience behavior, content preferences, and market trends specific to Americas 

  • Reporting and Visualization: 

  • Produce clear and actionable research reports (daily, weekly, monthly or quarterly reports) using visual storytelling
  • Create and maintain live dashboards in media monitoring tools hosted by preferred partners 
  • Tailor reports to meet regional needs, considering language and cultural nuances 

Profile and Experience

  • 6-9 years of work experience in a comparable environment, similar experience a plus 
  • Excellent verbal and written communication skills
  • Strong numeracy and analytical skills
  • Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel)
  • High level of organizational and time management skills
  • High degree of accuracy and attention to detail
  • Understanding North American business culture
  • Knowledge of PR / communications, and marketing 
  • Ability to work closely with international stakeholders and adapt to the demands of a global organization 
  • Ability to work independently and as part of a team
  • Enjoys working in a dynamic & fast-paced environment
  • English fluency C1 or B2+

If you checked off everything above, apply now and take on this challenge where you can grow professionally, connect with expert teams, receive training locally, regionally, and globally, and LIVE our TRUST culture (open, inclusive, and innovative).




The Company
Atlanta, GA
6,475 Employees
On-site Workplace
Year Founded: 1952

What We Do

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.

We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.

Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities

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