Employer: VaynerMedia Canada Inc.
Position: Senior Media Buyer
Terms of Employment: Full-time / Permanent
Location: Toronto, Ontario
Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5
Hours of Work: 40 hours/week
Language: English
Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.
Salary: $ 71,500 CAD / year
On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.
Duties:
- Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives
- Formulate and apply modeling and optimizing methods to interpret data
- Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
- Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
- Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients
- Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
- Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc.
- Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance
- Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
- Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending)
- Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
- Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics
- Assist in the training and development of new and existing Media Analysts on the team
- Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems
- Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
- Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
- Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
- Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
- Assist in the training and development of new and existing Media Analysts on the team
Requirements:
- BA/BS degree is required
- Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card
- Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft)
- Experience across buying/biddable platforms in any of the following:
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- Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok
- Amazon (AMS, Amazon DSP, AMG)
- Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
- Publisher/Partner Direct
- Connected TV/OTT (Roku, Hulu, etc.)
- Digital Audio (Spotify, Pandora, etc.)
- Paid Search (Google, Bing, Amazon)
- Experience working with analytics, attribution and measurement systems. Including but not limited to:
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- Google Analytics
- MOAT/IAS/Double Verify
- Nielsen/Millward Brown/Oracle Measurement
- Experience working with attribution partners
- MTA: VIQ, Neustera
- Foot Traffic: Placed, 9th Decimal, PlaceIQ
- Call Attribution: Dialogtech
- You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more
- You want to have an impact and are passionate about the work you do
- You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies
- You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
This position will be required to come into the office two days a week.
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What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
