Role
As a Senior Media Associate - Ad Operations Specialist you’ll own the end-to-end trafficking, QA, and campaign launch process across digital media channels. You’ll thrive in a fast-paced environment, enjoy solving technical challenges, and take pride in delivering flawless campaign execution.
You'll work closely with media teams, vendors, and platform partners to ensure campaigns are launched accurately, pixels and tags fire correctly, and every detail is optimized for success.
You will:
- Own the QA process, from campaign set up to launch and maintenance.
- Work with third party vendors to verify creative updates and rotations.
- Work with external partners to troubleshoot campaign issues.
- Ensure pixels and tags are firing properly on campaign landing pages.
- Manage your deadlines and workflow.
- Own the quality and consistency of your deliverables.
Experience:
- Foundational knowledge of GMP and Social platforms
- An understanding of dynamic Ad serving (Dynamic Creative Optimization)
- A basic understanding of how testing gets set-up
- Fundamental skills in standard and rich media Ad trafficking software for display, video, mobile, search, and other emerging channels
- Experience in how pixels and tags are set up in a tag manager using if/then logic
- The ability to transform Ads into their granular components for reporting purposes
- Transfer your knowledge of trafficking upstream to assist in the population of the trafficking documents to pass off to media teams
- Able to work with minimal supervision while maintaining focus and productivity
- Govern in some capacity all the above technical requirements according to an agency SOP
- Ability to multi-task and meet deadlines, while paying attention to details
- Ability to work effectively under stressful situations and tight deadlines
- Excellent project management, planning, and organizational skills
- Strong problem-solving skills
- Ability to work independently and seek help when needed
- Flexibility in a constantly changing environment
What we offer:
- Maternity and parental leave extra days
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
- And more…
At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
The ask stems from our want to:
- Strengthen opportunity for continuous learning
- Improve collaboration and team relationships.
- Increase employee engagement
This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Skills Required
- Foundational knowledge of GMP and social platforms
- Understanding of dynamic ad serving / Dynamic Creative Optimization
- Basic understanding of test setup methodologies
- Fundamental skills in standard and rich media ad trafficking software for display, video, mobile, and search
- Experience setting up pixels and tags in a tag manager using if/then logic
- Ability to decompose ads into granular components for reporting
- Experience preparing and populating trafficking documentation for handoff to media teams
- Ability to work with minimal supervision while maintaining productivity
- Govern technical requirements according to agency SOP
- Ability to multi-task, meet deadlines, and work under tight/stressful conditions
- Excellent project management, planning, and organizational skills
- Strong problem-solving skills and ability to seek help when needed
- Flexibility in a constantly changing environment
What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
