Here are the problems you’ll be solving

Despite increasing interest from brands and a wave of new entrants, in-store digital advertising remains under-proven and under-measured compared to more established advertising channels. The Senior Media Analyst will help narrow this gap, utilizing in-house data and leading measurement partners to prove out the value of in-store advertising and Grocery TV’s offerings.

This role will collaborate closely with our Marketing, Media Sales, and Data teams to ensure we have the right data and insights to package and position our inventory in the market. They will also represent Grocery TV’s measurement capabilities externally with agencies and brands through customer calls, blog posts, industry conferences, and more.

The ideal candidate brings a wealth of media measurement experience, an insatiable curiosity, and a strong desire for ownership and impact.

Responsibilities

Ownership is a cornerstone of the employee experience. With that, we take pride in fostering an environment where our teammates can take the initiative for their growth and the success of their team & organization. Here are some responsibilities this role will own.

• Conduct and coordinate campaign measurement studies utilizing both in-house and third-party data sources.
• Design and execute consumer insights studies to help our Marketing team understand our shoppers and position ourselves in the market.
• Showcase GTV’s measurement capabilities during sales engagements and industry events.
• Explore and assess new strategic measurement partnership opportunities.
• Identify key customer insights and segments relevant to advertisers, source missing data from third-party providers, and collaborate with our Data team to integrate new data sets.
• Create data visualizations, write data-driven blog posts, and advocate for the value of in-store advertising and GTV solutions.
• Maintain a catalog of all relevant third-party research.

Growth opportunities

If you’ve been in a larger organization with limited scope and exposure or in a smaller organization with less scale and complexity, this role could be a level-up opportunity.

• You will have substantial ownership of our media measurement partnerships and strategy.
• You will work closely with our Marketing, Sales, Product, and Data teams, as well as with external partners, to drive our measurement strategy forward.

Qualifications

Relevant Experience

• 3+ years of experience in advertising analytics.
• Deep analytics background, with a bachelor's degree or equivalent experience in a quantitative field such as statistics, math, data science, or computer science.
• Experience conducting consumer surveys and research.
• Start-up and agency experience a plus.

Soft Skills

• A passion for transforming complex data into stories with compelling insights and visualization.
• A high degree of intellectual curiosity: you often find yourself asking “why?”.
• Experience presenting results and insights direct to customers, advertisers, or agencies.
• Excellent communication skills, verbal and written.

Technical Skills

• Mastery of Excel (GSheets) and PowerPoint (GSlides, Canva).
• Experience with BI and data visualization tools (i.e. Tableau, Looker, Chart.js, D3).
• Proficient in A/B tests, MMM, MTA, sales lift studies, brand lift studies, and other methodologies to quantify advertising campaign ROAS.
• Experience with SQL and R a plus.

Compensation

As a part of our commitment to transparency, we use a market-based formula that provides consistency across roles & experience levels and publish all of our compensation data internally for our team. We’re open to a range of experience levels for this position. Here are the annual salaries for each level:

• Level 4: Sr. Media Analyst I — $152,500
• Level 5: Sr. Media Analyst II — $167,500

In our initial conversation, we’ll discuss what level best aligns with your experience.