Senior Media Activation Manager

Job Description

Job Level: Sr Manager Specialist

Are you a passionate expert for media planning and activation? Do you desire to take a crucial role in shaping brand media excellence?

Here’s a phenomenal job opportunity for you to lead complex and high-impact initiatives, acts as a key connector across brand, social and agency partners, and helps elevate the overall capability, standards and effectiveness of brand media within BMA and the wider organization!

Brand Marketing & Activation (BMA) is responsible for building long-term brand awareness, relevance and impact for the LEGO brand in China. The team works across brand strategy, communication, media, content and activation to deliver meaningful brand experiences at scale.

Media at LEGO Group is not just about reaching people — it’s about creating meaningful brand impact through thoughtful choices, strong collaboration and uncompromising standards.

• Lead end-to-end media planning and activation for the most critical brand initiatives, including major campaigns and core product franchises, from strategic design through execution and impact evaluation.
• Support to elevate brand media strategy and ways of working, ensuring media solutions are insight-led, audience-centric and aligned with brand objectives rather than purely tactical efficiency.
• Serve as a strong business partner to Brand Marketing, Social and other cross-functional teams, translating brand needs into high-quality media strategies while applying professional judgment to build incremental value.
• Provide clear leadership and direction to media agencies, setting strategic intent, challenging recommendations where appropriate, and ensuring delivery meets LEGO’s brand, quality and integrity standards.
• Contribute to continuous evolution and innovation in brand media practice, staying ahead of changes in the media landscape and proactively bringing forward new insights, formats and approaches to support long-term brand building.
• Uphold the highest standards of transparency and governance in media decision-making, managing risk responsibly within a complex media environment.

Do you have what it takes?

• Bachelor’s degree or above, relevant education or professional training related to marketing, media or communications is considered an advantage.
• 8 years+ significant experience in brand media planning and activation, with a strong proven track record of working across both client-side and agency environments in support of leading consumer brands would be preferred
• Deep understanding of the media landscape, channels and ecosystems, with the ability to translate insights into effective brand media strategies.
• Proven track record to lead and challenge media agencies, ensuring strategic clarity, execution quality and strong governance.
• High level of professional judgment and critical thinking, able to operate effectively in situations with ambiguity and complexity.
• Strong business partnering capability, with experience working closely with brand, social and cross-functional partners.
• Demonstrated leadership presence and emotional intelligence, capable of navigating complex working relationships and influencing without authority.
• Strong dedication to integrity, transparency and ethical standards.

In addition, the following experiences would be considered as a strong plus:

• Experience working in a matrix or global organization.
• Exposure to both brand-building and performance-oriented media environments, with a clear understanding of their different roles and objectives.
• Experience contributing to capability building or ways-of-working evolution within a media or marketing team.

#LISZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.