The Role
Lead the scoping, design, testing, deployment, and quality assurance of complex personalized CRM campaigns across email, SMS, push, and app channels. Translate customer journeys and data requirements into Braze and other marketing-platform campaigns, integrate third-party content and offers, advise clients and technology partners, manage campaign documentation and KPIs, and identify solutions that improve campaign effectiveness, efficiency, and profitability.
Summary Generated by Built In
At Bond we design, build, and manage creative and innovative solutions for our clients, all with the goal of helping them build ever-stronger loyalty to their brands. We are committed to delivering exceptional solutions that align with our clients' customer engagement objectives, driving measurable impact and fostering long-term relationships. As we continue to grow, we are seeking a highly motivated and experienced Senior Martech Specialist to provide our clients with both hands-on and theoritcal support, ensuring that they get the most value possible from their technology stack. In addition you will be our Tech partners greatest ally, understanding new features and having a depth of knowledge across a broad spectrum of platforms.
Location: UK (Bristol/ London area)
Job requirements
Job responsibilities
Benefits
Why Bond?
Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.
Ready to Make Your Mark?
If you’re passionate about shaping the future of loyalty and making a real impact, we want to hear from you! Apply now to become a part of our dynamic and innovative team.
Use of Artificial Intelligence (AI): Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.
Location: UK (Bristol/ London area)
Job requirements
- Excellent understanding of Email, SMS, Push, App, with a detailed knowledge about customer behaviour and sufficient knowledge about User Experience to ensure solutions are workable
- Demonstrable excellent understanding of the capabilities and requirements of CRM tools and marketing platforms (we use Braze primarily, so this would be preferable, but not essential)
- An in-depth understanding of affinity, loyalty, and handling customer data
- Excellent knowledge of the marketing technology landscape
- Expert in the use of MarTech software required for client projects
- Ability to use HTML editors and data flow software, e.g. Visio
- Demonstrable understanding of how to fix bugs in an efficient manner across campaign workflows
- Understanding of budget and commercial elements attached to campaign plans
- Ability to think laterally and identify opportunities to deliver more effective campaigns
- Excellent communication & relationship building skills with both internal stakeholders & external, providing Campaign Management expertise and guidance to junior members of the team
Job responsibilities
- Work closely with Client Services, Strategy, Creative, HTML, Data and Analyst teams as required through the campaign planning process, providing expert recommendations and accurate inputs that contribute to the efficiency and/or success of the campaign project, and the profitability of Armadillo
- Demonstrate an excellent understanding of both business and project strategy in order to provide both support and complete solutions for client CRM and technology teams.
- Accurately scope complex campaign solutions, including the data required to drive personalisation - lead scoping meetings and calls when required, and provide clear and comprehensive documentation and presentations for internal and client stakeholders as required to explain and gain approval for the solutions
- Understand the KPIs and measurement requirements for your campaigns, and ensure measurement and data requirements are supported within the campaign set up and build scope
- Identify opportunities for bespoke solutions to deliver more effective campaigns’ scope these solutions clearly, collaborating with Tech, Development and other colleagues as required and propose solutions to the Principal Campaign Manager and CS leads as appropriate
- Own relationships with the solutions and partnerships teams at the Technology Partners we work with (Braze, Iterable, Bloomreach, Jacquard, Talon.One), including working from their offices occasionally.
- Demonstrate the ability to think laterally, identifying opportunities for bespoke solutions to deliver more effective campaigns
- Consider the budget and commercials attached to campaign projects - proactively identify and recommend opportunities to CS & PM colleagues to improve efficiency and profitability from a budgetary perspective when planning and executing campaign projects
- Understand the client’s relational database structures, customer data and attributes used for your campaigns
- Translate complex customer journeys and flow diagrams into campaigns within the CRM tool (Braze) with minimal input required from senior colleagues
- Demonstrate excellent understanding of the capabilities and requirements of the CRM tool(s) and marketing platform(s) of both our clients and our partners.
- Create and, as needed, execute detailed testing plans that allow for full testing of dynamic content (regardless of how that content is driven), across all channels and relevant platforms.
- Integrate complex personalised content and offers, using third party systems and data where required, successfully in to your campaign designs
- Upload and send tests of Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors
- Set up all aspects of campaign deployment for broadcast (data segmentation, campaign flows, broadcast), without bugs or errors
- Perform quality assurance on your own campaign projects and peer review projects with other members of the Campaign team as required to the highest standard.
Benefits
Why Bond?
Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.
Ready to Make Your Mark?
If you’re passionate about shaping the future of loyalty and making a real impact, we want to hear from you! Apply now to become a part of our dynamic and innovative team.
Use of Artificial Intelligence (AI): Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.
Skills Required
- Excellent understanding of email, SMS, push, and app channels, customer behavior, and sufficient user experience knowledge
- Excellent understanding of CRM tools and marketing platforms
- Braze experience
- In-depth understanding of affinity, loyalty, and customer data management
- Excellent knowledge of the marketing technology landscape
- Expertise using MarTech software for client projects
- Ability to use HTML editors and data flow software such as Visio
- Understanding of troubleshooting bugs across campaign workflows
- Understanding of campaign budgets and commercial considerations
- Ability to identify opportunities for more effective campaigns
- Excellent communication and relationship-building skills
- Campaign management expertise and ability to guide junior team members
- Ability to scope complex campaign solutions and document requirements clearly
- Understanding of campaign KPIs and measurement requirements
- Understanding of relational database structures, customer data, and campaign attributes
- Ability to translate customer journeys and flow diagrams into CRM campaigns
- Ability to create and execute detailed testing plans for dynamic content
- Ability to integrate personalized content and offers using third-party systems and data
- Ability to perform campaign quality assurance and peer reviews
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The Company
What We Do
Bond Brand Loyalty is a customer-intelligence-driven customer engagement and loyalty company headquartered in Toronto, Canada. It helps brands build stronger customer relationships through customer experience, human experience, loyalty advisory, loyalty and marketing operations, market research, behavioral science, data, and AI-enhanced technology. Its Synapze platforms support the design, growth, and operation of loyalty and engagement programs for clients across North America and Europe.
