Senior MarTech Analyst

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

Our Perks:

• Flexible PTO (designed to offer flexible time away for you!)
• Up to 12 weeks paid parental leave
• Paid Volunteer Time Off
• Mental health coverage
• Quarterly Wellness stipend
• Fertility benefits
• Complete list of benefits here

CLA is growing and seeking to hire an experienced Senior Marketing Technology Analyst to join our talented Information Technology team. The position offers growth, flexibility and a collaborative work environment.

In this position you should have the following; excellent interpersonal skills with the ability to communicate at all levels. Strong problem solving and creative skills and the ability to exercise sound judgment. Most important, demonstrate a high level of integrity and dependability with a strong sense of urgency and results-orientation.

How you’ll create opportunities in this Senior Marketing Technology Analyst role:

• Support day-to-day usage and operations of tools in the MarTech stack.
• Manages oversight of data quality and mappings between systems, proactively making improvements and troubleshooting discrepancies.
• Partner with Marketing Technology Manager, Business Product Owner, and CRM team on development and evolution of process standardization.
• Collaborates with CRM Analysts on data enrichment and hygiene projects, bringing expertise on how the tools in the stack can support.
• Ensures alignment with Marketing Automation team on the Sales funnel, executing a process for tracking and reporting.
• Aligns business requirements to features & functionality of tools proactively looking for improvements.
• Troubleshoot issues regarding access, functionality, and synchronization of integrations.
• Maintains technical/functional documentation and trainings for end users.
• Partner with PowerBi Analyst and Business Champions on developing and refining growth-focused dashboards for enterprise-wide use.
• Maintain licensing by aligning allocation per user persona always monitoring capacity limits
• Stay up-to-date with the latest technology trends and best practices, providing recommendations on improvements.

What you will need:

• 5 years of relevant experience
  • Experience with various sales and marketing technologies, including Microsoft Dynamics CRM, marketing automation, and sales enablement tools.
• Bachelors degree in related field required (combination of education and experience may be considered in lieu of degree)

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Equal Opportunity Employer /AA Employer/Minorities/Women/Protected Veterans/Individuals with Disabilities.
 
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Wellness at CLA

To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.

To view a complete list of benefits click here.