At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job DescriptionWe are seeking a Senior Marketing Automation Administrator with deep Salesforce Marketing Cloud (SFMC) expertise to lead the day-to-day management, configuration, and strategic optimization of our marketing automation ecosystem.
As our SFMC technical authority, you will partner with marketing leadership to architect scalable journeys, harden platform governance, and drive continuous improvement across our MarTech stack. You will ensure platform stability, own complex data integrations, and mentor a global team of administrators to execute high-impact campaigns.
What You’ll Do
System Administration & Governance
Serve as the primary SFMC Admin across all business units, managing user accounts, role-based permissions, and security settings.
Oversee multi-Business Unit configurations and maintain overall platform health.
Architecting Workflows & Integrations
Design, build, and optimize complex Journey Builder flows, Automation Studio workflows, and triggered sends.
Own the troubleshooting of data integrations between SFMC, Salesforce CRM (via Marketing Cloud Connect), and upstream data systems using REST/SOAP APIs.
Data & Audience Management
Oversee the SFMC data model, including Data Extensions, SQL query activities, and Contact Builder relationships.
Ensure strict data hygiene, suppression governance, and accurate targeting for all global sends.
Advanced Support & Enablement
Lead Content Builder strategy, providing advanced support for AMPscript-driven personalization and dynamic email design systems.
Act as the principal technical point of contact for our global user community, mentoring junior administrators and providing platform best practices.
Innovation & Strategy
Partner with leadership to evaluate emerging capabilities such as Marketing Cloud Next, Personalization Builder, and Einstein AI.
Develop and execute Proof of Concepts (POCs) to inform build-vs-buy decisions and platform roadmaps.
Professional Background
Experience: 5 - 8 years in Marketing Automation/Operations, with at least 3 years specifically administering SFMC at an enterprise scale.
Product Owner Mindset: You don't just react to tickets; you proactively drive platform sustainability and operational efficiency.
Communication: Professional-level English proficiency is required for global collaboration and technical documentation.
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Skills Required
- 5-8 years in Marketing Automation/Operations with at least 3 years administering Salesforce Marketing Cloud at enterprise scale
- Deep Salesforce Marketing Cloud (SFMC) technical expertise
- Experience designing and building Journey Builder flows, Automation Studio workflows, and triggered sends
- Experience with Marketing Cloud Connect and integrating SFMC with Salesforce CRM via REST/SOAP APIs
- SQL query experience working with Data Extensions, Contact Builder relationships, and data model management
- AMPscript-driven personalization and Content Builder dynamic email design experience
- Product owner mindset to proactively drive platform sustainability and operational efficiency
- Professional-level English for global collaboration and technical documentation
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Leave & Time Off Breadth — Time off is described as generous, including flexible or unlimited PTO in some roles, paid holidays, sick days, volunteer time, and flex days. Personal days accrue monthly and can be used at employees’ discretion.
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Parental & Family Support — Support includes paid parental leave, family medical leave, adoption assistance, and adoption subsidies. These programs are positioned as part of a comprehensive package for families.
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Strong & Reliable Incentives — Select roles benefit from commissions, car pay, longevity bonuses, and performance-based bonuses. In some cases, overall compensation is characterized as outstanding or very satisfying.
Nielsen Insights
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
