WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Senior Marketing Strategist is a full-time Zeta employee who operates as an embedded team member of a tech-forward financial services and credit solutions provider, Bread Financial. This role supports the delivery of best-in-class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Sr. Marketing Strategist partners with the Marketing Manager to develop strategies for assigned market segments, brand partners, or verticals, and independently leads execution of those strategies. Together, the Sr. Marketing Strategist and Manager develop acquisition and cardholder marketing initiatives that drive sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales, and Profit. The Sr. Marketing Strategist works closely with internal Zeta partners, Bread Financial stakeholders, and external agencies/vendors to develop, execute, and scale marketing programs.
RESPONSIBILITIES
- Oversees the management of program strategy brief execution, participates in stakeholder meetings, and coordinates campaign analysis. Maintains the team’s marketing calendar and results tracker as needed. Strong task prioritization and coordination skills required. (35%)
- Leads execution of campaign strategies in partnership with cross-functional teams, ensuring campaigns launch on time, meet quality standards, and comply with legal and regulatory requirements. Reviews marketing collateral, manages timelines, and coordinates across a matrixed organization. (20%)
- Provides cost and revenue inputs to guide marketing investment decisions. Ensures campaigns align with strategic objectives and drive profitable use of marketing funds. (15%)
- Supports development of campaign performance reporting, continuous monitoring, and hindsight analyses. Compiles insights for sharing across internal and external stakeholders. (10%)
- Contributes to monthly, quarterly, and annual marketing planning for specific verticals/products. Identifies optimization opportunities, supports strategic initiatives, and manages marketing program execution. Coordinates meetings and reports on program results. (10%)
- Acts as a first line of defense for adherence to bank compliance standards related to capabilities and omni-channel materials. Supports implementation of required legal, compliance, and regulatory practices to reduce execution errors and mitigate risk. (10%)
REQUIREMENTS
- Marketing Campaign Management
- Microsoft Excel
- Microsoft PowerPoint
- Multi-Channel Marketing Campaigns
- Prioritization
- Problem Solving
- Campaign Testing
- Marketing Campaign Development
- Marketing Campaign Reporting
- Marketing Campaign Strategy
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $90,000 - $110,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-ND1
#LI-remote
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
Similar Jobs
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
Gallery
Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
