Senior Marketing Strategist - Stop Loss Insurance

JOB SUMMARY

This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions. Employed by Highmark Health, the position provides dedicated marketing strategy and execution support for HM Insurance Group, partnering closely with business stakeholders to align marketing strategies with brand and business priorities.

The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products. Campaigns may include brand‑building initiatives, thought leadership, digital and social tactics, advertising, web experiences, and sales enablement support. This role requires a hands‑on, highly versatile marketer who can set strategic direction while actively partnering in execution, comfortably moving between high‑level strategy and tactical implementation.

The Senior Marketing Strategist brings strong fluency in brand marketing, web strategy, and channel optimization, collaborating with marketing research, internal matrix partners, and external vendors to deliver insight‑driven programs. The Senior Marketing Strategist leads the development of marketing project briefs, working with key stakeholders to define objectives, audience insights, positioning, key messages, and measurement approaches. The role applies a strong understanding of complex B2B buying cycles and multi‑stakeholder decision‑making, where brand trust and credibility are critical. The role ensures the delivery of high‑quality, on‑strategy marketing programs within defined timelines and budgets and leads communication of marketing plans, performance, and outcomes to senior stakeholders across HM Insurance Group.

This position manages and optimizes campaign and project budgets and evaluates outcomes to distill customer insights, competitive intelligence, and market trends relevant to Stop Loss and B2B insurance. These insights inform future strategies and guide ongoing optimization of brand reach, engagement, and channel effectiveness, leveraging digital and web performance signals to improve ROI/ROMI. Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast‑paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact.

This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T,W,Th).

ESSENTIAL RESPONSIBILITIES
•    Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services. Work with the marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns to include advertising, direct marketing, social and digital tactics.
•    Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define marketing brief objectives, identify key insights, positioning, key messages and tracking.
•    Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. 
•    Work with marketing team member(s) to assure the execution of high quality marketing strategies within defined timeframe.  Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adheres to current processes and corporate, federal and state guidelines.
•    Track and measure marketing outcomes including marketing activities, response, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distills customer insights, competitive and environmental trends to refine current marketing strategies and to develop future marketing strategies. Work with internal matrix partners and external vendors to develop and optimize budget resources to meet objectives and improve ROI/ROMI.
•    Work with internal matrix partners and external vendors to develop, manage, track and project budgets.
•    Other duties as assigned or requested.

REQUIRED EDUCATION
Bachelor's Degree – Marketing, Business or related field
Substitutions - 6 years' experience

PREFERRED EDUCATION:
Master's Degree – Marketing, Business or related field

EXPERIENCE
Minimum: 
•    5 years' experience coordinating the end to end delivery of a variety of marketing projects
•    Experience with marketing plan development and tactical deployment planning
•    Experience working in project management tools suites and budget management
Preferred: This section refers to additional desired years and type of experience that the hiring manager would prefer, above and beyond the basic requirements of the job.
•    Experience in the marketing of health or other insurance products is preferred
•    Experience evaluating creative
•    Intiating research projects
•    Develop forecast and ROI analysis
•    Leading cross functional work groups

KNOWLEDGE, SKILLS & ABILITIES
•    Demonstrated experience in creativity, marketing strategy work or in marketing project management
•    Organization and project management
•    Demonstrated experience working across multiple organization to successful completion of project
•    Experience in effectively prioritizing and managing a large volume of projects to completion
•    Excellent business writing skills
•    High standard of professional conduct
•    Demonstrated ability to manage a budget 
•    Ability to complete work using the following software packages; word,excel,ppt
 

TRAVEL REQUIREMENT

0%  - 25%

LANGUAGE REQUIREMENT (other than English)?

None

PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship.

Position Type:

Office-Based or Remote

Office-Based Positions

An employee in this position works in an office environment.  The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email).  The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks.  The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.

Teaches/Trains others regularly

Frequently

Travels regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (Sales employees)

Does Not Apply

Physical Work Site Required

Yes

Most on-The-Road Positions

An employee in this position may work in a home or company office environment but is also frequently driving to and from various locations to perform the work off-site.  The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email).  The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks.  The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.

Non-Office-Based Positions

An employee in this position is frequently required to move throughout the workplace, sit, stand and walk, use hands and fingers to hold objects, tools or controls, possess fine motor skills (e.g., to write and operate a computer or to steer transportation equipment), possess gross motor skills (e.g., to carry items), reach with hands and arms, climb stairs and ladders, balance, stoop, kneel crouch and crawl, communicate effectively, and talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  The employee must be able to work in a busy environment where decisions often must be made quickly, must attend work on a regular and reliable basis, must adhere to all workplace policies, and may be called upon to work outside regular business hours.  This work occurs in a [example: warehouse, hospital or provider’s office or mailroom].

Lifting: up to 10 pounds

Does Not Apply

Lifting: 10 to 25 pounds

Does Not Apply

Lifting: 25 to 50 pounds

Does Not Apply

ADDITIONAL INFORMATION

Changes Approved By:

Jeff Cypher

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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