About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
Job Overview: We're looking for a strategic Senior Marketing Specialist to drive our multi-channel growth. You will lead the execution of high-impact campaigns, with a specialized focus on scaling our presence on LinkedIn and Twitter (X).
As the Senior Marketing Specialist, you will:
- Plan and execute end-to-end multi-channel campaigns (digital, social, email, and content) aligned with corporate objectives.
- Own the strategy and execution for LinkedIn and Twitter (X), balancing organic community building with paid scaling.
- Partner with Product, Content, and Growth teams to ensure brand consistency across all user touchpoints.
- Monitor KPIs, oversee campaign setup, and provide data-driven insights to refine tactics and improve ROI.
- Collaborate with Data/Analytics teams to track user behavior, retention cohorts, and conversion metrics.
- Drive the promotion of educational content, including video lessons and instructor profiles, ensuring adherence to brand guidelines.
The ideal candidate will have:
- +5 years of proven experience in marketing, preferably within EdTech or SaaS.
- Expert-level proficiency in LinkedIn Campaign Manager and X Ads Manager.
- Strong ability to interpret complex data, manage funnel metrics, and report on campaign performance.
- Exceptional storytelling skills with a knack for creating engaging educational content.
- Demonstrated success in a fast-paced environment requiring cross-functional teamwork.
Skills Required
- 5+ years of proven experience in marketing
- Expert-level proficiency in LinkedIn Campaign Manager and X Ads Manager
- Strong ability to interpret complex data and manage funnel metrics
- Exceptional storytelling skills for creating engaging content
- Demonstrated success in a fast-paced environment with teamwork
What We Do
Join the leading educational platform in the Middle East, offering you the largest library of online courses in Arabic, brought to you by the most prominent experts in various fields!
