AVEVA is creating software trusted by over 90% of leading industrial companies.
Job Title: Senior Partner Marketing Specialist - EMEA - Expert SI and OEM
Location: London, UK; Frankfurt, Germany; Madrid, Spain (Hybrid, 50% working time at the office)
Employment Type: full-time
The job
You will be in charge of accelerating growth across AVEVA’s System Integrator (SI) and OEM ecosystems. You roll will be to drive drives partner-led demand generation, strengthens strategic SI and OEM engagement, and delivers measurable pipeline and bookings impact.
You will lead SI communications, support key accounts with partner sales, and build tailored programs that generate pipeline.
You will also scale the OEM business through distributors and co-branded CONNECT initiatives. Working closely with Global Partner Marketing and Field Marketing, you will adapt global programs for EMEA.
This hands-on role requires a proactive marketer who thrives in ambiguity and builds impact from the ground up.
Key responsibilities
- Own the end‑to‑end marketing execution for SIs and OEMs in EMEA, driving campaigns, communications, and engagement motions that deliver pipeline, influenced bookings, and new logo acquisition.
- Develop targeted co‑marketing initiatives for strategic partners, aligning closely with partner sales to build plans, track progress, and measure outcomes.
- Support the creation and delivery of content, messaging, and partner‑facing enablement aligned to AVEVA’s SI and OEM value propositions.
- Lead the EMEA SI communication stream (newsletters, updates, program launches).
- Strengthen partner engagement through relevant, timely, and actionable content that increases activation and collaboration.
- Work with the Partner Marketing Specialist in our team to identify OEMs with strong potential to build value‑driving services on AVEVA CONNECT.
- Support these OEMs on their path to becoming Managed Solutions Providers (MSPs).
- Partner with distributors to accelerate OEM onboarding and activation.
- Work with OEM sales leaders to promote co‑branded AVEVA + OEM solutions on CONNECT.
- Build campaigns that lift awareness, engagement, and demand for integrated solutions.
- Work closely with Global Partner Marketing to align messaging, leverage global frameworks, and deploy global programs regionally.
- Collaborate with the Partner Marketing Specialist in our team to align the OEM‑through‑distributors motion, and with product marketing, digital marketing, content, regional field marketing, and sales teams to ensure cohesive go‑to‑market execution.
- Act as the EMEA subject‑matter advocate for SI and OEM value within internal planning and alignment cycles.
- Educate Field Marketing teams on the role SI and OEM partners can play in driving regional demand.
- Provide frameworks, best practices, and partner insights to help FM integrate partners into campaign planning.
- Socialize partner successes and build internal momentum for partner‑led growth.
- Manage a budget and track performance KPIs including pipeline, bookings, and new logo generation.
- Provide insights to optimize programs, improve targeting, and guide prioritization.
- Support MDF management, reporting, and ROI optimization to strengthen partner accountability.
- Support team or manager‑driven initiatives as needed.
Essential requirements
Strong experience in B2B partner or channel marketing, ideally with System Integrators and/or OEMs.
Proven ability to build programs from scratch and work in fast‑moving, ambiguous environments.
Strong business acumen with a focus on pipeline, bookings, and measurable growth impact.
Excellent communication skills with the ability to craft compelling partner-facing messaging and ability to present in meetings.
Solid analytical mindset; strong proficiency with Excel required, PowerBI a plus.
Experience with Salesforce, Marketo needed.
Fluent in English (written and spoken), German a plus
Desired skills
Deep understanding of the SI ecosystem and OEM commercial models.
Ability to manage multiple programs simultaneously with high attention to detail.
Strong cross‑functional collaborator, comfortable working with senior stakeholders.
Strategic thinker who can translate complex partner value propositions into effective marketing motions.
Highly proactive, solution‑oriented, and comfortable navigating evolving structures.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: https://www.aveva.com/en/about/careers/
UK Benefits include:
Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program.
It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Top Skills
What We Do
AVEVA is a global leader in industrial software, sparking ingenuity to drive responsible use of the world’s resources. The company’s secure industrial cloud platform and applications enable businesses to harness the power of their information and improve collaboration with customers, suppliers and partners. Over 20,000 enterprises in over 100 countries rely on AVEVA to help them deliver life’s essentials: safe and reliable energy, food, medicines, infrastructure and more. By connecting people with trusted information and AI-enriched insights, AVEVA enables teams to engineer efficiently and optimize operations, driving growth and sustainability. Named as one of the world’s most innovative companies, AVEVA supports customers with open solutions and the expertise of more than 6,400 employees, 5,000 partners and 5,700 certified developers. With operations around the globe, AVEVA is headquartered in Cambridge, UK. Learn more at www.aveva.com
