At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.
VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.
VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.
We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.
Annual salary range: Commensurate with experience
Employment type: Permanent / Ongoing
Usual work location: 180 Lonsdale Street, Melbourne / Hybrid
About the opportunity
We are seeking a Senior Marketing Specialist with 8+ years of experience to lead strategic product marketing initiatives across VicRoads and Custom Plates. This is a pivotal role for a seasoned professional who thrives in a fast-paced environment, operates with autonomy, and delivers measurable outcomes.
You will:
Develop and execute go-to-market strategies for new and evolved products.
Craft compelling product positioning, messaging frameworks, and value propositions for B2B and B2C audiences.
Enable Sales and Service teams through sales collateral, pitch decks, and training content.
Collaborate with Product Managers on launch planning, feature updates, and promotional campaigns.
Use data and insights to monitor adoption, optimise campaigns, and improve ROI.
Represent Marketing in cross-functional programs and mentor junior team members.
This role combines strategic thinking with hands-on delivery, requiring a proactive leader who can manage complex projects with minimal oversight.
About you
You are a highly capable marketing professional with:
8+ years’ experience in marketing, including product marketing and go-to-market strategy.
A Bachelor’s degree in Marketing, Communications, Business, or related field.
Proven success in multi-channel campaigns, sales enablement, and customer lifecycle programs.
Strong stakeholder engagement and collaboration skills, with the ability to work cross-functionally with Sales, Product, and Service Delivery teams.
An ability to interpret data and translate insights into actionable strategies.
A collaborative mindset with the ability to mentor and influence across teams.
Our culture
Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for.
What we offer
Salary packaging, Fitness Passport & discounts to hundreds of retailers
Opportunities for professional and personal development
Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave
How to apply
We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.
Please submit your application via the “Apply” button. Please note applications close Friday 12th December 2025.
For a copy of the Position Description please email [email protected]
Unfortunately, applications cannot be accepted via this email.
VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.
Top Skills
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