Senior Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Senior Marketing Specialist driving B2B growth in Vietnam. You'll localise regional plans, managing the full campaign lifecycle, budget, and agency coordination. We seek a self-starter with strategic insight and meticulous execution to deliver major brand and lead generation results.

Role:

• Drive the execution of local market strategies by meticulously localising regional marketing plans for the Vietnamese market.
• Own the end-to-end management of major campaign deliverables, including the execution of at least one medium brand campaign and one mid-market lead generation campaign.
• Lead budget management, performance tracking, and agency coordination to ensure all initiatives are executed efficiently and meet established goals.
• Manage and support high-impact events, coordinating logistics for one large-scale event, one medium-scale event, and 2–4 smaller local activations.
• Drive cross-functional stakeholder coordination across regional, local, and external agency teams to ensure seamless campaign alignment and execution.
• Regularly report on campaign performance, surfacing key insights and translating results into actionable learnings to shape future strategy.
• Champion marketing campaign excellence, ensuring all materials and activations are impactful, innovative, and deliver measurable results.

You:

• 5+  years of relevant experience in a similar marketing field, with a strong focus on campaign execution and strategy implementation.
• Proven expertise in localised campaign management within the Vietnamese market is essential.
• Strong track record of successfully managing and executing complex cross-functional marketing projects within budget and on tight timelines.
• Exceptional organisational skills and meticulous attention to detail, with the ability to oversee multiple projects concurrently.
• Experience in managing and coordinating external agencies (creative, media, or event agencies).
• Demonstrated ability to maintain positive relationships with agencies, colleagues, and suppliers across different functions.
• A proactive, self-starter mindset capable of taking initiative and working autonomously in a fast-paced, high-growth environment.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Contract type: 12 Months fixed term contract from January 2026 - December 2026

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.