Senior Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Marketing Specialist
 

Introduction to team

Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the Expedia Group marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. 

Do you love travel and want to make a difference in millions of travelers’ journeys? At Expedia Group, we're building technology that powers global travel for everyone, everywhere, and we're looking for skilled professionals to join us.

Expedia Group is hiring a Senior Marketing Specialist who is passionate about generating leads and bringing customer-centric tech products to market. This person will join our Escapia software Marketing team which helps over 900 vacation rental managers simplify operations and run their business through our powerful and innovative SaaS platform.

We are looking for a highly-organized marketing all-rounder with proven experience across a wide variety of marketing disciplines including B2B lead generation, copywriting, digital marketing, industry events, webinars, email marketing, social media marketing, in-product communications, website management, and even a touch of design and basic video production.

The successful candidate will be a strong writer and editor with experience in crafting engaging messaging. Experience writing Marketing copy for a B2B software business is a plus.

Our new team member will be highly self-motivated, very collaborative and will relish the opportunity to own and manage multiple projects concurrently.

In this role, you will

• Own and deliver end-to-end B2B marketing campaigns from conception to execution
• Work with our Product Management team to launch new features & functionality - including messaging, positioning and channel planning – to drive feature adoption
• Develop engaging messaging, leading with the customer benefit
• Write long-form articles optimized to rank high in organic search
• Work closely with our Sales team to identify opportunities to improve lead to new contract conversion
• Develop marketing assets including digital banner graphics, one-pagers, infographics, pitch decks, short videos, etc
• Manage our Marketing Communications calendar
• Plan and execute Marketing communications across email, website, in-product and social
• Coordinate industry event and webinar logistics
• Work closely with Escapia Support and Client Solutions teams
• Perform a range of administrative tasks
• Act as an Escapia brand guardian

Experience and Qualifications

• Bachelor’s degree or equivalent, and 4+ years in a global or regional marketing department with a focus on copywriting, content creation and email marketing programs
• Proficiency in writing engaging marketing copy which articulates key messages and calls to action
• Product Marketing experience in a B2B and/or SaaS business
• Ability to effectively prioritize across multiple projects, and deliver to deadline every time
• Capacity to build easy-to-understand communications about complex technology topics
• A solid understanding of email marketing software and web performance tracking tools
• Social media management experience
• An infectious positive attitude, initiative, energy and drive!

The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.