Senior Marketing Specialist

Posted 3 Days Ago
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İstanbul, Şişli, İstanbul
Senior level
Healthtech • Biotech
The Role
The Senior Marketing Specialist at Elekta is responsible for developing and executing integrated marketing communication plans, collaborating with various stakeholders, managing program requests, and ensuring the success of marketing initiatives aimed at healthcare professionals. Key responsibilities include overseeing budget management, driving data-driven programs, and sharing best practices across teams to enhance marketing strategies.
Summary Generated by Built In

Are you a current Elekta employee?

Please click here to apply through our internal career site Find Jobs - Elekta.

Want to join a team with a mission to improve and save lives?

We continually look for motivated and skilled individuals who are interested in supporting our customers – healthcare professionals who use our products to help patients and their communities.

We currently have the following opportunity available - please contact us for more details!

We don’t just build technology. We build hope. 

Are you passionate about creating seamless project experiences and ensuring top-quality installations for ground-breaking oncology solutions? 

 

The Senior Marketing Specialist will report directly to Chief of Staff & Head of Marketing, RTIMEA. This role is responsible for developing and managing a comprehensive integrated marketing communication plan and associated programs to ensure all disciplines including PR, marketing, visuals, digital, social media, and events are working together in harmony.  

 

The ideal candidate should be able to work with many stakeholders across the organization – balancing internal requests with proven best practices. Both creative and organized, this person is an effective storyteller, great writer and has worked across multiple marketing channels and closely with target audiences. Their goal is to help the teams across Elekta on how to push out their stories and the best way to engage across the globe. 

 

What you’ll do at Elekta 

As the Senior Marketing Specialist, your role will include but is not limited to: 

  • Develop and execute comprehensive marketing communications plans to drive results.  

  • Partner with product marketers, product owners and sales to develop integrated marketing communications (IMC) strategies leveraging compelling content for product introduction, lifecycle activities and more.  

  • Serve as the point person for program requests coming into Marketing Communications function; manage kick-off meetings, identify needs and best method to achieve goals, develop creative brief and collaborate with marketing services – both internal and external to execute.  

  • Define measurements for programs in combination with Marketing Operations and effectively monitor and communicate progress to objectives within the organization. 

  • Working with the data available and driving our data needs, the Senior Marketing Specialist should ensure we achieve data driven programs which requires acting as an advisor on key programs to ensure success and efficiency  

  • Collaborate with key subject matter experts within Marketing Communications (web, social media, design and more) to ensure campaign success.  

  • Ensure all marketing related arrangements and processes are in place and executed (speaker agreements, payments, PO creations etc.  

  • Applies expertise in the areas of brand, persona-based marketing, channel alignment, and direct marketing to develop innovative marketing strategies. 

  • Responsible for managing the program marketing communication budget.  

  • Be the support partner with product marketing in the development of messaging in order to align with the brand, wider portfolio and local needs 

  • Will share best practices across the Europe and Global team 

  • Understand and support the brand vision through careful execution of the design, messaging, voice, and approach of all marketing efforts. 

The right stuff 

  • Must be a team player and personal achiever – you will always be working with and rely heavily on others achieve outcomes  

  • Natural storyteller and able to communicate key messages  

  • Excellent verbal and written communication skills  

  • Strong leadership skills and ability to influence indirectly  

  • Must be able to thrive in a fast-paced environment  

  • Cross channel experience; particularly in digital space  

  • Experience working on a matrixed, global organization  

 

What you bring 

  • Minimum 5-7 years of related marketing experience.  

  • Experience in healthcare required, medical technology a preference  

  • Bachelor’s Degree required; Master’s Degree/equivalent work experience preferred  

  • Experience leading cross-functional teams and influencing without direct authority  

  • Experience working across cultures and internationally in a matrixed environment  

  • This position requires up to 20% travel. Some of the travel is international 

 

What you’ll get: 

In this role, you will work for a higher purpose; hope for everyone dealing with cancer, and for everyone regardless of where in the world, to have access to the best cancer care. In addition to this, Elekta offers a range of benefits. 

  • Yearly Bonus 

  • Private Health Insurance (family cover included) 

  • Life Insurance 

  • Daily Lunch allowance 

  • Company Mobile Phone 

  • Company Laptop 

  • Hybrid work option (you are required to work on location at least 3 days/week) 

 

Hiring process 
We are looking forward to hearing from you! Apply by submitting your application and résumé in English, via the “Apply” button. Please note that we do not accept applications by e-mail. 

 
Your Elekta contact 

For questions, please contact the responsible Global Talent Acquisition Partner Joanna Kozyra on [email protected]  

 
We are an equal opportunity employer 

We are an equal opportunity employer. We evaluate qualified applicants without regard to age, race, colour, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic. 

The Company
Atlanta, GA
4,700 Employees
On-site Workplace
Year Founded: 1972

What We Do

At Elekta, our outcome-driven and cost-efficient solutions provide lasting clinical difference and are developed through sustainable environmental, social and governance practices. We’ve been working openly and proactively with clinicians and our partners for almost half a century to advance precision radiation therapy and meet continuously evolving patient needs—no matter where they are in the world. To us, it's personal, and our global team of 4,700 employees combine passion, science, and imagination to profoundly change cancer care. We don’t just build technology, we build hope. Elekta is headquartered in Stockholm, Sweden, with offices in 120 countries and listed on Nasdaq Stockholm.

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