The Role
Oversee events, campaigns, digital marketing, marketing systems, content, collateral, and branded materials. Manage trade shows, webinars, sponsorships, HubSpot campaigns, WordPress content, SEO support, social media coordination, event budgets, performance reporting, awards submissions, and branded merchandise. Partner with leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely execution.
Summary Generated by Built In
The Senior Marketing Specialist will be responsible for overseeing the firm’s events, campaigns, and digital marketing efforts while managing marketing systems, content, collateral, and branded materials. The role also partners with internal leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely performance reporting.
This role is based in GTM’s Wayne, PA headquarters on a hybrid schedule, blending in-office collaboration with the flexibility of remote work.
Responsibilities
Qualifications
Position Reports to: Director, Marketing
Position Supervises: None
This role is based in GTM’s Wayne, PA headquarters on a hybrid schedule, blending in-office collaboration with the flexibility of remote work.
Responsibilities
- Manage GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars. Coordinate vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
- Coordinate leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar
- Create, test, and launch HubSpot email campaigns and landing pages while maintaining accurate lists, records, and campaign and event data
- Maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and ensure employee bios and headshots remain complete and up to date firm-wide
- Manage day-to-day WordPress website content, including service pages and event information, while supporting SEO efforts
- Collaborate with the agency on content and social media by providing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency
- Monitor event budgets and regularly report on event, campaign, and website performance, documenting insights to guide future efforts
- Maintain the awards and recognition submission calendar and manage each submission from deadline tracking through follow-up
- Manage the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment
Qualifications
- A bachelor’s degree in marketing, communications, and/or related field
- A minimum of 4 years of marketing experience, preferably in B2B or professional service
- Proven experience planning and executing events; trade show experience is preferred
- Hands-on experience with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console preferred but not required)
- Advanced PowerPoint skills, including the ability to format and polish professional presentations, along with proficiency in the broader Microsoft Office suite
- Excellent communication and proofreading skills
- Ability to manage competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and attention to detail
- Ability to travel up to 20%
Position Reports to: Director, Marketing
Position Supervises: None
Skills Required
- Bachelor’s degree in marketing, communications, or a related field
- At least 4 years of marketing experience
- Experience planning and executing events
- Experience with marketing automation and CRM systems
- Experience with content management systems such as WordPress
- Experience with design tools such as Canva
- Experience with project management tools such as Asana
- Advanced PowerPoint skills and proficiency with Microsoft Office
- Excellent communication and proofreading skills
- Ability to manage competing priorities in a fast-paced, deadline-driven environment
- Ability to travel up to 20%
- B2B or professional services marketing experience
- Trade show experience
- HubSpot experience
- Adobe Creative Cloud experience
- Google Analytics and Search Console experience
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The Company
What We Do
GTM (Global Tax Management) is a leading corporate tax services firm that specializes in tax accounting, income tax compliance, international tax, transfer pricing, and tax automation. An award-winning, 100% employee-owned firm and independent member of WTS Global, GTM provides flexible, hands-on expertise to help multinational corporations of all sizes manage complex tax matters and deliver enduring value.
