Senior Marketing Specialist

Posted 13 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Senior level
Gaming • Hardware
The Role
Leads global marketing campaigns across digital, social, and gaming community channels to increase brand visibility and player engagement. Coordinates regional and cross-functional initiatives, manages campaign timelines and assets, collaborates with creative teams and external partners, provides campaign direction, and evaluates performance using engagement, awareness, and community growth metrics.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer Game Services is seeking a passionate and collaborative Senior Marketing Specialist to join its growing marketing team. This role will lead the development and execution of global marketing campaigns to strengthen brand visibility and drive player engagement across its game portfolio.

- Lead the planning and execution of global marketing campaigns across digital, social, and community channels.

- Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.

- Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.

- Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.

- Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.

- Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.

- Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.

- Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.

- Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

Razer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Razer and has not been reviewed or approved by Razer.

  • Healthcare Strength — Health coverage options include medical plan choices, dental, vision, HSA/FSA, and mental health/EAP, indicating solid core coverage. Global leave and healthcare frameworks are described, reinforcing consistency across locations.
  • Retirement Support — A 401(k) with company matching and immediate vesting in some cases supports long‑term savings. This adds tangible value to the core total rewards package.
  • Wellbeing & Lifestyle Benefits — Free in‑office lunches on several weekdays and notable employee discounts on company gear enhance day‑to‑day value. Volunteering time and donation matching further complement lifestyle and purpose‑oriented needs.

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The Company
HQ: Irvine, CA
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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