Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Job Description Summary

The Senior Marketing Specialist is responsible for the intake of new projects, execution of business development strategies, messaging, content curation, and deliverable design oversight. Daily responsibilities include pitch and proposal writing, development and execution, interfacing with internal clients (fee-earners) to understand requirements and approach as well as other general marketing and communications efforts as needed. This position will work collaboratively with the Southeast Regional Marketing Lead, graphic design and research professionals, as well as fee-earners. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise and calls for excellent writing and proofreading abilities.

Job Description

Responsibilities:

Business Development-

• Oversee all aspects of the pitch and/or proposal coordination while learning and embracing C&W’s Business Development approach
• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD approach
• Drive and manage pitch and/or proposal strategy and process, including the following:
  • Deliverables owned
  • Key activities or analysis for consideration
  • Coordination of marketing responsibilities  
  • Input provided to other teams/personnel
  • Collaboration across multiple functions
  • Final output management
• Write and prepare proposals and review with fee-earners and key responsible affiliates
• Facilitate review of materials and address any feedback from fee-earners and stakeholders
• Ensure the delivery of a clean final product to fee-earner or client
• Support multiple projects working with various professionals across the C&W platform
• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectations, timelines and milestones throughout the process
• Debrief with brokerage teams to understand why we either won or lost the opportunity

General Marketing-

• Execute Marketing and Communications plan in support of the local marketing and business objectives
• Partner with research to uncover and develop impactful thought leadership pieces that are relevant to client and industry needs
• Produce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative programs
• Content development required to support corporate PR strategy as needed

Qualifications:

• Bachelor's degree in Marketing, Public Relations, Journalism, English, or related discipline preferred
• 5+ years of business development and marketing experience
• Strong background in B2B proposal writing and/or business development marketing
• Exceptional written communication skills
• Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously
• Advanced analytical, problem solving, and conceptual skills
• Keen attention to detail
• Self-motivated approach with the ability to take initiative but works well in a group environment.
• Proficiency in Microsoft suite (including PowerPoint & Word) and Adobe Suite – InDesign
• Asana experience is a plus
• Commercial real estate experience highly preferred

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 73,100.00 - $86,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected]. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”