Job Title: Senior Marketing Specialist
Employment Type: Full-Time
Shift: Mon-Fri, days
Position Purpose
Reporting to the Regional Marketing Manager, the Senior Marketing Specialist serves as the primary marketing liaison for assigned service lines and clients. This role builds strong relationships, provides strategic day-to-day marketing support, and ensures marketing initiatives align with regional priorities, organizational goals and system strategies.
The Senior Marketing Specialist collaborates with cross-functional teams to develop and execute marketing plans, manage projects, evaluate campaign performance, and deliver data-driven recommendations that support growth.
As a Senior Marketing Specialist, you will:
- Serve as the primary day-to-day marketing contact for assigned service lines and operational and provider clients. Ensure marketing initiatives support organizational priorities and business objectives.
- Partner with the Regional Marketing Manager to develop and execute annual marketing plans for assigned service lines and market priorities.
- Support regional and system-wide campaigns by collaborating with clients to assess operational readiness, identify potential barriers and ensure successful implementation.
- Manage marketing projects from intake through completion by coordinating timelines, deliverables, approvals, and cross-functional resources to ensure quality and timely execution.
- Develop campaign briefs, messaging, and tactical recommendations that align with strategic goals and target audiences.
- Measure and analyze campaign performance through reports and dashboards, presenting insights and recommendations to service line leadership team.
Minimum Qualifications:
Bachelor's Degree in related field (required)
3+ years relevant work experience (required)
Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities in a fast-paced environment.
Position Highlights and Benefits:
Comprehensive benefit packages, including medical, dental, vision, mental health, paid time off, 403B, education assistance and voluntary benefits (pet insurance, accident insurance, hospital indemnity and others) available from the first day of employment.
Work/Life balance with flexible schedules.
Free onsite parking.
Our mission and core values are what drive each member of Trinity Health to support each other, communicate openly and respectfully while embracing a culture that nurtures a healing, safe environment for all.
Referral Rewards Program
Our Commitment
Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.
Skills Required
- Bachelor's degree in a related field
- At least 3 years of relevant work experience
- Ability to manage multiple projects while balancing competing priorities in a fast-paced environment
What We Do
Trinity Health is one of the largest not-for-profit, Catholic health care systems in the nation. It is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians caring for diverse communities across 25 states. Nationally recognized for care and experience, the Trinity Health system includes 88 hospitals, 131 continuing care locations, the second largest PACE program in the country, 125 urgent care locations and many other health and well-being services. Based in Livonia, Michigan, its annual operating revenue is $20.2 billion with $1.2 billion returned to its communities in the form of charity care and other community benefit programs.
