Senior Marketing Specialist - SFMC

Posted 2 Days Ago
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Secaucus, NJ, USA
In-Office
Senior level
Healthtech • Database
The Role
Develop and implement Salesforce Marketing Cloud transactional, lifecycle, and promotional campaigns. Build AMPscript/SSJS, SQL queries, APIs, Automations, Journeys, personalized templates, CloudPages and SMS. Troubleshoot data issues, produce reports, update documentation, and conduct peer reviews to support acquisition, loyalty, and retention goals.
Summary Generated by Built In

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

 

The Senior Marketing Manager is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. The Senior Marketing Manager is also responsible for SFMC design and development of AMPscript, SSJS, SQL, APIs, Automation, Journeys, personalized email templates, data driven proficiency, SMS and CloudPages 


This is a remote opportunity.

Responsibilities

Duties include SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad/hoc email sends.

Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.

Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire team

Leverage out-of-the-box report as well as building custom new reports using SFMC cloud pages

Qualifications

Minimum of 9-10 years of SFMC hands-on experience is required, including strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory.

Preferred work experience: Data Cloud, Einstein AI and CRM experience.

Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools

Level of competency: Intermediate or Advanced.

Bachelor's Degree Required 

About the Team Quest Diagnostics honors our service members and encourages veterans to apply.
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.

Skills Required

  • 9-10 years hands-on Salesforce Marketing Cloud (SFMC) experience
  • Proficiency with AMPscript
  • SSJS (Server-Side JavaScript) experience
  • Strong SQL skills and SQL tools experience
  • Experience integrating and using REST/SOAP APIs
  • Automation experience (Automation Studio) and Journey Builder
  • Building personalized email templates and CloudPages
  • Data-driven proficiency and analytics experience
  • Experience with SMS marketing in SFMC
  • Familiarity with Jira and Confluence
  • Bachelor's Degree
  • Experience with Data Cloud, Einstein AI, and CRM
  • Experience with data analytics and visualization tools
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The Company
HQ: Secaucus, NJ
25,839 Employees
Year Founded: 1967

What We Do

Quest Diagnostics (NYSE: DGX) empowers people to take action to improve health outcomes. Derived from the world's largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management. Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 47,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. The company offers physicians the broadest test menu (3,000+ tests), is a pioneer in developing innovative new tests, is the leader in cancer diagnostics, provides anatomic pathology (AP) services, & interpretive consultation through its medical & scientific staff of about 900 M.D.s & Ph.D.s. The company reported 2020 revenues of $9.44 billion. Quest Diagnostics offers the most extensive clinical testing network in the U.S., with laboratories in most major metropolitan areas, & in Mexico, the UK & India. The company also operates four esoteric laboratories, 40 outpatient AP laboratories, & 160 smaller, rapid-response laboratories. Patients may have specimens collected in any of the company’s approximately 2,250 patient service centers. On a typical workday, testing is performed for about 550,000 patients. Quest Diagnostics empowers healthcare organizations & clinicians with state-of-the-art connectivity solutions. The company is the leading provider of pre-employment drugs-of-abuse screening for employers & risk assessment services for the life insurance industry. It is the world’s 2nd largest provider of clinical trials testing for new pharmaceuticals. More information is available at www.questdiagnostics.com. Language Assistance / Non-Discrimination Notice Asistencia de Idiomas / Aviso de no Discriminación 語言協助 / 不歧視通知 www.QuestDiagnostics.com/home/nondiscrimination

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