As a Senior Marketing Specialist, you’ll play a critical role in brand activations and ensuring consistency of messaging across all media and campaigns. Acting as a liaison between the business function leaders and marketing, you will assist in the translation of overall business needs into alignment with Geotab’s corporate brand strategy.
What you'll do:You’ll support the assessment of the overall health and strength of Geotab’s brand and suggest changes or improvements to keep us at the forefront of the industry. You’ll bring new thinking and innovation to further strengthen Geotabs brand recognition, loyalty and equity. You will take direct responsibility for project deliverables, including campaign execution, success stories, events coordination and web content management. You'll wear a Scrum Master-like hat, enabling our marketing team to self-organize within our campaign and content activation workflows, bringing best practices and process improvements. You will be a tactical marketing expert, accountable for implementing, monitoring and reporting on the success of the marketing initiatives.
How you'll make an impact- Partner with the regional team and broader organization to support the regional brand campaign strategies, sales pipeline, revenue targets, product launches and overall impact of marketing strategy, and budgets.
- Drive digital marketing efforts, utilizing advanced techniques in SEO, SEM, social media marketing, and online advertising to increase visibility and engagement across all digital platforms.
- Provide assistance on special projects and creative campaigns: brainstorming ideas, concepts, writing messaging, maintaining brand alignment, and tracking deliverables.
- Planning and overseeing the execution of different types of events in Australia.
- Collaborate with external agencies and internal departments on creative briefs and support global strategic initiatives, such as creating and localizing landing pages, e-books and PR distribution delivered on time, to specification and on budget.
- Manage the content calendar, content resource library, newsletter and publishing associated content, optimizing as business requirements evolve.
- Effectively identify and manage relationships with both new and existing industry associations.
- Development and maintain processes for activations, including success stories, brand naming, templates, guidelines, and playbooks.
- Manage and maintain brand guidelines/architecture in collaboration with Content Marketing (tone of voice), Creative Services (visual identity) and Strategic Communications (vision/mission).
- Facilitate self-organization within our campaign and content workflows and be the liaison for content services requests, routing across the business as appropriate.
- Analyzing marketing data (e.g. campaign results, click-through, engagement and conversion rates) to help shape future marketing strategies.
- 8+ years of experience in tech company.
- Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
- Able to work well under pressure and respond to fast changing priorities and deadlines.
- Highly organized and able to manage multiple tasks and projects simultaneously.
- Technical competence using workflow tools (WRIKE, Jira), CRMs (Salesforce), social media tools (Hootsuite, Sprout Social etc.), Marketing automation tools (Pardot, Zoho Campaigns, Mailchimp). As well as other software programs such as Google workspace (Sheets, Docs, Slides).
- Entrepreneurial mindset and comfortable in a flat organization.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
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What We Do
Welcome to Geotab, the #1 commercial telematics company in the world. Geotab is a place where passion, creativity and innovation align. We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotab is the world’s leading connected vehicle company for fleets, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions are used by over 40,000 customers around the world to help them better manage their drivers and vehicles. With Geotab devices found in over 2 million vehicles, the company processes over 30 billion data points each day to provide insight into productivity, safety, fuel efficiency and more. Geotab’s employees are essential to our success! We strive to put our employees first and are constantly seeking ways to improve workplace culture. Maintaining our unique culture is vital - after all, staff that enjoy their work environment are motivated to reach their full potential. Employee growth and development has long been the basis of our philosophy, as staff are encouraged to carve their own path within the expanding organization. Challenging the status quo and seeking creative ideas is what we do best.
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