Senior Marketing Specialist (Hybrid-Reston, VA)

ICF has an incredible story to tell. We partner with more than 60 of the top energy utilities across North America to help them meet the challenges of a rapidly changing energy landscape. As demand for electricity grows—driven by electrification, decarbonization, and digital transformation like artificial intelligence—our work helps utilities modernize their infrastructure, engage customers, and deliver reliable and sustainable energy solutions. 

We’re looking for a Senior Marketing Specialist to join our corporate marketing team to support strategic growth in our utility business. Reporting to the Senior Marketing Manager, this role will help tell ICF’s story in the utility sector by delivering compelling marketing campaigns, high-impact content, and engaging events.  

You won’t just be promoting services—you’ll be helping energy utilities navigate transformation. That takes someone who’s both a strong executor and a strategic thinker. We’re looking for a collaborative, creative marketer who’s ready to drive measurable impact and bring fresh ideas to the table. 

What you’ll do:  

• Support all aspects of marketing campaigns that advance our utility business goals. 

• Work on a team with multiple marketers and subject-matter experts to help create integrated marketing campaigns through a combination of marketing deliverables, design, and media. 

• Support the creation of marketing content (articles, papers, case studies, webinars, targeted emails, etc.), including translating complex data and analysis into digestible and engaging narratives. 

• Support capture marketing and account-based marketing campaigns that target high-value opportunities. 

• Collaborate with business development team to achieve common goal of business growth.  

• Contribute to annual marketing strategy to help define business priorities, key audiences, campaign themes, and a full year of campaign activity. 

• Engage subject matter experts at all levels on relevant topics and messaging approaches to attract industry attention. 

• Help educate and encourage staff to engage with social media to further extend the reach of our marketing content. 

• Collaborate with our event marketers to optimize our event, conference, and award strategy and maximize ICF’s exposure in the marketplace. 

• Support data analysis and reporting efforts associated with various marketing strategies and campaigns. 

Basic Qualifications:  

• B.S. in Marketing, Communications, or related field. 

• 4+ years of experience working on marketing campaigns, preferably for a marketing agency or in B2G or B2B environments.  

• 4+ years of experience planning and executing in-person and virtual events. 

Preferred Qualifications: 

• General knowledge or strong interest in energy industry. 

Professional Skills:  

• Project management and time management skills and the ability to juggle multiple priorities simultaneously. 

• Storytelling skills with the interest/ability to turn complex topics and data into compelling narratives. 

• Strong written and oral communication skills and ability to influence an audience that includes senior leaders and stakeholders. 

• Ability to work across teams and departments in a highly collaborative way. 

• A strong communications leader who is able to manage day-to-day tasks independently.  

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  

However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.