Senior Marketing Specialist - Commercial

• Develop and execute brand-driven marketing initiatives, including branded content, sales materials, event-related booth graphics and ad assets for paid media campaigns both digital and traditional

• Oversee development of native articles and sponsored content aligned to brand voice

• Lead project management including reviews, approvals and delivery with internal and external stakeholders

• Coordinate and deliver on agreed upon schedule and objectives. This includes timing, vendor management, quality control, Legal and Compliance, integration with internal communications and brand standards with moderate independence.

• Conduct brand, market and competitor research to identify key trends and opportunities

• Implement continuous improvements for marketing processes

• Ensure brand consistency, tone and alignment with corporate guidelines

• Manage multiple tasks and projects in a demanding environment

• Collaborate with other team members and other areas of the bank to identify opportunities to enhance brand visibility and engagement

• Proactively identify ways to assist team members and streamline processes

• Perform other duties as assigned

Knowledge, Skills & Abilities Required

• Skilled at brand positioning and communicating unique value proposition, key differentiation, and customer benefits

• Basic understanding of visual and design principles including how to maintain consistency in logo usage, colors, typography, and visual elements

• Effective communication, collaboration, and writing skills

• Curious mindset with strong problem-solving skills

• Proven project management skills

• Strong customer service and vendor management skills

• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities

• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills

• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values

• Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook 

Education & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Mass Media, Advertising, Public Relations, or equivalent combination of education and experience required

• 3+ years of marketing or corporate project management experience required

• Adobe Creative Suite (InDesign, Photoshop, Illustrator), Salesforce CRM, and Sharepoint experience preferred

***For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles.  This compensation range is for the Senior Marketing Specialist - Commercial job and contemplates a wide range of factors that are considered in making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for any applicable differentials (geographic, bilingual, or shift) that could be associated with the position or where it is filled. At Commerce, compensation decisions are dependent on the facts and circumstances of each situation. A reasonable estimate of the current base pay is $30.55 to $35.80 per hour.

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