We are looking for a talented Senior Marketing Specialist, Asia Pacific to join our regional Marketing and Communications APAC team. In this role, you will develop and execute integrated marketing campaigns that drive service growth, parts demand and customer engagement across a diverse range of markets. Working closely with regional, global, sales, and product teams, you will deliver data-driven marketing campaigns that generate measurable commercial outcomes.
In this role, you will make an impact in the following ways:
- Lead integrated, end-to-end marketing campaigns across APAC from strategy and targeting through to execution, optimisation and reporting.
- Partner with key business segment stakeholders to align marketing activity with commercial priorities.
- Develop targeted campaigns across On-Highway, Mining, Marine and other priority industrial segments.
- Work closely with regional and global marketing teams to ensure effective execution across multiple markets.
- Use Salesforce, campaign analytics and business insights to evaluate performance and optimise future initiatives.
- Support selected customer events, trade shows and engagement programs.
- Bring structure, prioritisation and discipline to marketing delivery across a complex APAC environment.
To be successful in this role, you will need:
- Proven experience owning and delivering end-to-end marketing campaigns.
- Strong stakeholder management and influencing skills across multiple business functions.
- A commercial mindset with the ability to connect marketing activity to business outcomes.
- Experience working within a B2B environment.
- Strong project management and organisational capability.
- Experience using CRM and marketing analytics tools, ideally Salesforce.
- The ability to manage multiple priorities within a fast-paced regional environment.
- Excellent communication skills and the ability to build credibility with senior stakeholders.
- Experience within industrial, manufacturing, mining, construction, transport, marine, energy or related sectors will be highly regarded.
- Degree qualifications in Marketing, Business, Communications or a related discipline preferred.
Compensation and Benefits
Competitive permanent salary
Comprehensive Cummins training provided
Income Protection continuance insurance
Discounts with select private health insurance, PC software/hardware and a range of vehicles
Annual remuneration review
Participation in an annual variable compensation (bonus) program
A range of personal and professional benefits
Onsite parking
Employee Assistance Program available to employees
Paid Parental leave (Conditions apply)
To view our additional benefits, click here - https://www.cummins.com/careers/working-at-cummins
Cummins is an equal employment opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons, without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, and/or expression, or other status protected by law. If you require any reasonable adjustments to accommodate a health condition or disability, please let us know. Your journey with us matters.
About UsCummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.Skills Required
- Proven experience owning and delivering end-to-end marketing campaigns
- Strong stakeholder management and influencing skills across multiple business functions
- Commercial mindset with ability to connect marketing activity to business outcomes
- Experience working within a B2B environment
- Strong project management and organisational capability
- Experience using CRM and marketing analytics tools
- Experience with Salesforce
- Ability to manage multiple priorities in a fast-paced regional environment
- Excellent communication skills and ability to build credibility with senior stakeholders
- Experience within industrial, manufacturing, mining, construction, transport, marine, energy or related sectors
- Degree in Marketing, Business, Communications or related discipline
Cummins Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cummins and has not been reviewed or approved by Cummins.
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Retirement Support — A 401(k) with company contribution/match and both defined contribution and defined benefit pension plans are offered, alongside profit sharing and an employee stock purchase plan. This mix supports long-term savings and financial security.
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Healthcare Strength — Multiple medical plan options (HSA, HSA Plus, PPO) with dental, vision, life and long-term disability coverage are provided, along with telehealth, mental-health support, and wellness tools. In-network protections and HSA/HSA Plus structures are described to help manage costs.
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Parental & Family Support — Paid maternity and paternity leave, family medical leave, and adoption assistance are offered. Reduced or flexible hours and unpaid extended leave options further support caregiving needs.
Cummins Insights
What We Do
At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.
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