Senior Marketing Specialist - ABM

While technology is the heart of our business, a global and diverse culture is the heart of our success. We love our people and we take pride in catering them to a culture built on transparency, diversity, integrity, learning and growth.
If working in an environment that encourages you to innovate and excel, not just in professional but personal life, interests you- you would enjoy your career with Quantiphi!

Job Responsibilities:

Strategy Development:

• Collaborate with sales and marketing teams to develop and execute account-based marketing strategies aligned with business objectives.

• Utilize AI and data-driven insights to identify high-value accounts and prioritize target segments.

Campaign Planning and Execution:

• Create and implement targeted marketing campaigns for key accounts, leveraging various channels such as email, social media, webinars, and events.

• Develop compelling messaging and content tailored to specific industries and personas.

​Content Creation:

• Work closely with the content team to create personalized and relevant content for targeted accounts.

• Ensure consistent messaging across all touchpoints and campaigns.

Analytics and Measurement:

• Establish KPIs for ABM campaigns and regularly analyze performance metrics.

• Use data and insights to optimize campaigns, improve targeting, and drive continuous improvement.

Collaboration:

• Foster strong collaboration with sales teams to ensure alignment on account targeting, messaging, and campaign execution.

• Act as a liaison between marketing and sales to share insights and gather feedback.

Job Requirements:

• Bachelor's/Master's degree in Marketing, Business, or a related field.

• Proven 4-8 years experience in B2B marketing with a focus on account-based marketing.

• Familiarity with AI and technology industries is a plus.

• Strong project management skills with the ability to handle multiple projects simultaneously.

• Excellent written and verbal communication skills.

• Experience with marketing automation platforms and CRM tools.

• Analytical mindset with a data-driven approach to decision-making.