Senior Marketing Services Manager, SEE and Caucasus

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking for an experienced Senior Manager with an exceptional ability to negotiate and close deals, find and create unique business opportunities with clients, strategic thinker, brilliant presenter and storyteller, skilled in relationship management and business growth for a group of assigned clients as Visa main marketing point of contact.

As a part of Marketing Services team at Visa, Senior Manager will be responsible for strategic planning, identifying opportunities, designing programs and executing Visa marketing activities with partners and clients (banks, merchants etc.) to support the achievement of local business and brand objectives in SEE markets (Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Kosovo and Albania) and Caucasus (Georgia).

Key responsibilities:

• Design and execute long-term bespoke marketing programs for the clients, based on vast expertise in payments and a rich depth of marketing knowledge to scale clients’ business and accelerate growth

• Develop and implement strategic marketing and communication plans designed to meet client expectations, run co-branded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for assigned products and services across the card lifecycle and beyond

• Develop and implement integrated client marketing plan for assigned client business on a yearly basis and update quarterly as appropriate, track progress to ensure KPIs are achieved

• Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community

• Pro-actively engage in client pitches to fast-track growth of VIK (Value-in-kind) projects

• Align Visa Product, Marketing and Sales objectives and resources against client business needs, partner with VCA and Solutions to ensure bundled approach in selling services to client to better meet client objectives

• Communicate Visa led campaigns as requested with the clients, use local and global sponsorship opportunities and Visa partnerships with the key relevant players in the market to drive client business with Visa

• Apply analysis of card payment trends, market opportunities, cardholder behavior to digital and social marketing and plan in order to make strategic recommendations on future business direction

• Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirements

• Continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern, feedback and update all staff as appropriate and recommend strategies and solutions

• Provide quantitative post campaign and regular performance analysis in due time and incorporate learnings into future projects

• Ensure all campaigns comply with the brand strategy, visual guidelines and Visa policies

• Effectively manage business relations with the clients to ensure high NPS rate

• Manage the relationship with agencies and partners to ensure top level execution

• Manage the admin work and processes related to client contracting

• Share best practice and successful programs with other Visa Regional offices

• Ensure key stakeholders are fully informed on all campaign activities

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

• Master's degree in business or a related field with a marketing foundation
• Significant experience in marketing, working with big clients on developing and executing co-marketing campaigns. 10+ years in a role related to partnership marketing programs and activities. Experience working in or with the bank, knowledge of payments systems and cards industry will be a plus
• Innovative and creative thinker with a track record of delivery and ability to manage several projects concurrently and see them through from conception to conclusion
• Brilliant negotiator, able to persuade with strong, data-driven argumentation
• Sales exposure and strategic thinker
• Strong team player, able to multitask on complex projects and in multi-functional teams
• Comfortable working in a fast paced, hands on, growth orientated work environment, must be adaptive to change
• Self-confident with solid critical reasoning ability
• Strong personal motivation and commitment
• Must be proactive and demonstrate initiative, responsive and sociable
• Fluent Serbian, English
• Candidate must be open to travel as relevant within Visa safety and security policies

Key competencies:

• Leadership Skills
• Strategic marketing management and creative thinking
• Brilliant selling and presentation skills
• Superior negotiation skills leading to timely and acceptable resolutions
• Data and analytics
• Client relationship and management skills
• Solid interpersonal skills and working with cross functional teams
• Exceptional verbal and written communication skills
• Self-directed and motivated
• Able to work with little management oversight
• Analytical in thought processes

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.