Senior Marketing Research Analyst

Distinguished is a leading national insurance Program Manager providing specialized insurance programs to brokers and agents with specific expertise in Real Estate, Community Associations, Hospitality, Fine Art/Collectibles, Restaurants, Inland Marine, Executive Lines and Construction Professionals & Environmental. Distinguished partners with a select group of highly rated insurance companies to provide exclusive programs to our national network of 4,000 agencies and brokerages. You will have an opportunity to work with an energetic, passionate team that is committed to growth by helping our customers grow their business and building a best-in-class system, as well as a great place to work.
The Senior Marketing Research Analyst will be a key resource in helping Distinguished make decisions on pursuing growth initiatives, as well as understanding the performance and allocation of a variety of marketing assets. The research will be both qualitative and quantitative, gathering and analyzing both internal/external data and information. Come make an impact and help us generate new revenue streams as we continue to expand our footprint in the industry.
RESPONSIBILITIES

• Research a variety of growth opportunities as to their viability, potential return, competitive position, market size.
• Analyze how different marketing assets and methods are performing and how to improve them, as well as their allocation withing various channels.
• Develop and implement attribution models to measure effectiveness of marketing and growth initiatives.
• Participate in projects to understand the feasibility of creating marketing automation, linking data from multiple systems to drive growth (HubSpot, Salesforce, broker portal, IMS policy admin system and more).
• Investigation into cross-sell data to come up with hypothesis, supporting data and market tests.
• Creation and execution of qualitative and quantitative broker, competitor, and market surveys.
• Create reports, presentations, and action items based on collected data.
• Analyze data from numerous sources to identify market trends and broker/consumer insights.
• Conduct in-depth market research on a variety of growth initiatives.
• Review and interpret large data or information sets and organize them into understandable presentations, spreadsheets, charts, or relevant facts.
• Stay up to date on market trends, consumer and product research, and industry best practices.
• Analyze the performance of broker and customer acquisition and retention programs, across multiple channels, including but not limited to digital (search, social, email, display/video advertising), online and offline partnerships, and sales.
• Develop data-driven insights to assist innovation and strategic decision making.
• Present findings and insights to business stakeholders.

QUALIFICATIONS

• 3+ years of experience as a Marketing Research Analyst with a focus on B2B attribution and revenue reporting.
• 3+ years of experience in commercial P&C insurance or financial services.
• Undergraduate degree, marketing preferred.
• Skilled in Excel, comfortable working with data and systems (HubSpot, Salesforce, Power BI, Looker Studio).
• Knowledgeable with search engines and web analytics.
• Willingness and ability to learn new concepts.
• Familiarity with attribution modeling concepts and models.
• Confident in basic math and statistics.
• Ability to explain and communicate complex ideas and information in an understandable and easy to follow manner.
• Exceptional analytical and strategic thinking abilities.
• Great capacity to understand and relay complex data across industries.
• Superb ability to multitask while paying attention to detail.
• Excellent written and verbal communication skills.

LOCATION

• Remote - NYC area, Seattle, or Atlanta preferred

COMPENSATION AND PERKS

• $80,000 - $110,000 base salary plus bonus. Salary commensurate with knowledge, skills, experience, and geographic location.
• Summer Fridays (Leave at 2:00PM all Fridays from Memorial Day to Labor Day).
• Great healthcare coverage including Medical, Vision, and Dental.
• 401k with 4% company match. Immediately 100% vested.
• Life, disability and supplemental insurance.
• Growth and development opportunities.
• Wellness Benefits including an Employee Assistance Program, Telemedicine, and Peloton App Digital Membership for 1 year (or if you have Peloton equipment, receive a 4-month waiver
• Work/Life Balance with generous time off policy including PTO and paid holidays, Summer Hours, Dependent Daycare flexible spending account, paid parental leave, a commuter account, and a sabbatical every 7 years.

CORE VALUES
Our Core Values define our business. At Distinguished Programs you will achieve goals focused in the best interest of our customer. INTEGRITY plays a crucial role in the way Distinguished does business. INNOVATION enables us to remain an industry trendsetter. You will be involved in projects that advance our products, processes, and people! You will collaborate with leaders in the organization and build RELATIONSHIPS with your colleagues, carriers and customers. Capitalize on your interests and strengths to drive an enrichment focused path allowing your determination to launch your career in an industry of endless opportunities. Bring your passion to the work you do, the people you impact and the success we ACHIEVE together. Acceptance and appreciation for diversity and inclusion are at our core.
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