Senior Marketing Planner

Location Address:

100 Queens Quay East, 9th Floor, Toronto

Number of Openings:

1

Pay

$53,319.00 - $88,265.00

Job Posting Description:

This is a hybrid role #LI-Hybrid

Are you a strategic, analytical, and creative thinker? Reporting to the Senior Manager, Integrated Marketing, you will effectively plan and execute a variety of Integrated marketing initiatives in support of LCBO’s key strategic objectives. You will work with the Marketing team as well as cross-divisionally, including Merchandising, Retail and E-commerce Operations, on the development and implementation of promotions and marketing initiatives. You will be instrumental in building and activating project plans, monitoring execution, measuring and reporting results.

If you excel at marketing project management and cross-team collaboration, then this is the role for you!

About the Role

• Analyze project scope requirements and develop project plans for a variety of marketing initiatives.
• Write project briefs, prepare presentations and communication materials.
• Work with cross-functional teams to gather information, collaborate and plan new promotions.
• Direct internal and external creative and media partners on campaign creative development and media planning.
• Manage project timelines and track spending against budget.
• Monitor execution, compile data and information, prepare post-campaign analysis and reporting.
• Provide marketing support and recommendations for a variety of ad-hoc business initiatives.

About You

• Demonstrated expertise in marketing projects management acquired through a combination of experience in retail marketing and related post-secondary education.
• Strong understanding of advertising and media planning principles.
• Excellent organizational, multi-tasking and delegation skills to handle a large volume of projects involving multiple stakeholders and the ability to deal with conflicting demands to meet tight deadlines.
• Demonstrated experience developing multi-channel marketing campaigns, including in-store POP, digital marketing tactics, print, radio, out-of-home, and TV.
• Exceptional interpersonal skills to forge strong working relationships and co-operation among peers within marketing team and across divisional groups, as well as building relationships with our media/creative agencies.
• Proven analytical and problem-solving abilities.
• Superior writing skills and an eye for detail and creative
• Knowledge of graphic design principles, art direction and print production.
• Experience with Microsoft Office including, Outlook, Excel, PowerPoint, and SharePoint are essential.
• Functional knowledge of analytical platforms such as Google Ads, Google Analytics and Adobe Analytics is preferred.

We offer a comprehensive suite of benefits, including access to an Employee & Family Assistance Program, a Defined Benefit Pension, discounts on products and services via Workperks, and much more.

There is a world of opportunities at the LCBO…

Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted.

The LCBO collects and uses the personal information you provide under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and in compliance with the Freedom of Information and Protection of Privacy Act for the sole purpose of processing your job application. When you click “Apply with LinkedIn” you are agreeing to share your information with our service providers engaged by us in connection with recruitment and human resources related activities.

If you wish to submit an application without sharing your information with LinkedIn, please visit the LCBO Careers website. If you have any questions concerning the LCBO’s collection and use of personal information, please contact:

Freedom of Information and Privacy Office

100 Queens Quay East, 9th Floor

Toronto, Ontario M5E 0C7

Telephone: 416 864-2462

E-mail: [email protected]   

Work Hours:

36.25

Union / Non-Union:

Non-Union

Job Posting End Date:

February 21, 2025

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.