The Role
Senior Marketing Operations Manager
SMG is seeking a Senior Marketing Operations Manager to own and elevate our marketing technology ecosystem, with a heavy focus on HubSpot architecture, analytics, governance, and cross-functional alignment. In this role, you will design the systems, processes, and insights that power our demand engine—enabling Marketing, Sales, and Customer teams to move faster, make smarter decisions, and operate with precision.
About SMG
SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.
We offer our talent –
What You’ll Do
HubSpot Ownership & Systems Architecture
Apply now, www.smg.com/careers to join SMG as our Senior Marketing Operations Manager and help shape the future of our revenue organization.
SMG is seeking a Senior Marketing Operations Manager to own and elevate our marketing technology ecosystem, with a heavy focus on HubSpot architecture, analytics, governance, and cross-functional alignment. In this role, you will design the systems, processes, and insights that power our demand engine—enabling Marketing, Sales, and Customer teams to move faster, make smarter decisions, and operate with precision.
About SMG
SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork.
We offer our talent –
- Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge.
- Value-driven culture where we connect, collaborate & co-create.
- Remote-first company (fully remote).
- Unlimited PTO.
- Tech provided.
What You’ll Do
HubSpot Ownership & Systems Architecture
- Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization.
- Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks.
- Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce.
- Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.).
- Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization.
- Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships.
- Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel.
- Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM.
- Conduct recurring system and database audits to proactively identify improvements and ensure platform health.
- Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy.
- Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements.
- Bachelor’s degree or equivalent work experience required.
- 5–7 years of B2B SaaS marketing operations or revenue operations experience.
- Deep HubSpot expertise—advanced proficiency with workflows, lists, properties, reporting, custom objects, sequences, and campaign tools.
- Proven success designing and scaling demand generation systems that drive measurable pipeline and revenue impact.
- Comfortable with light technical work: REST APIs, webhooks, Zapier/Make, HTML/CSS for emails/landing pages, and basic regex.
- Strong analytical skills with mastery in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools (SQL is a plus).
- Familiarity with ABM platforms (N.Rich, Outreach, RollWorks, etc.) and intent data.
- Detail-oriented, process-driven, and committed to data accuracy.
Apply now, www.smg.com/careers to join SMG as our Senior Marketing Operations Manager and help shape the future of our revenue organization.
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The Company
What We Do
SMG is an enterprise-level experience management (XM) provider that offers a software with a service (SwaS) solution—uniquely combining technology with hands-on professional services to help organizations generate new revenue, grow existing revenue, reduce churn and detractors, and drive operational efficiencies. By delivering insights across the enterprise and measuring experiences at every touchpoint, our differentiated partnership model helps clients change the way they do business.
