Senior Marketing Operations Manager

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Dallas, TX, USA
Hybrid
Machine Learning • Mobile • Security
The Role
Zimperium is seeking a Senior Marketing Operations Manager to drive scalable marketing processes, optimize the MarTech stack, and support data-driven decision-making across global marketing initiatives. This role is essential in aligning marketing, sales, and revenue operations to deliver impactful growth. You'll be responsible for overseeing marketing systems (HubSpot, Salesforce, etc.), performance reporting, campaign operations, lead management, and ensuring our marketing machine runs efficiently and effectively.

Key Responsibilities:

Marketing Systems & Automation
Manage and optimize Zimperium’s marketing automation platform (HubSpot) and integrations with Salesforce, Demandbase, and other tools.
Design and execute scalable processes that ensure best practices in account-based campaign management, segmentation, and attribution.
Oversee the marketing tech blueprint and make recommendations for improvements or new tools.
Educate the marketing team on best practices in campaign and marketing operations, including automation rules, campaign setup, lead and account scoring, etc.
Processes, Data, Reporting & Insights
Develop and maintain dashboards and reports to measure campaign effectiveness, funnel performance, and marketing ROI.
Partner with RevOps and Sales to ensure data accuracy, lead management, and lifecycle tracking.
Deliver actionable insights that inform strategy and drive optimization.
Campaign & Project Operations
Support campaign execution by building workflows, forms, and landing pages, and ensuring compliance with privacy and data policies.
Streamline campaign operations and improve time-to-launch across global teams.
Manage engagement scoring models and attribution frameworks to improve conversion and pipeline quality.
Marketing Budget Management & Cross-functional Collaboration
Support onboarding and enablement on marketing systems and processes.
Responsible for managing and maintaining the global marketing budget, partnering closely with Finance to ensure accurate forecasting, strategic allocation of resources, and alignment with company goals

Qualifications:

5–8+ years of experience in marketing operations, with at least 2 years in a senior or strategic role.
Experience in account-based marketing and analytics
Hands-on, admin-level expertise in HubSpot and Salesforce (required); experience with tools like Demandbase, Qualified, and Salesloft is a plus.
Strong analytical mindset with experience building dashboards and interpreting marketing performance data.
Proven ability to optimize marketing programs and operational workflows for scale.
Strong understanding of B2B SaaS or cybersecurity marketing a plus.
Excellent communication and cross-functional collaboration skills.
 
Zimperium® is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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The Company
HQ: Dallas, TX
237 Employees
Year Founded: 2010

What We Do

Zimperium provides the only mobile security platform purpose-built for enterprise environments. With machine learning-based protection and a single platform that secures everything from applications to endpoints, Zimperium's solution provides on-device mobile threat defense to protect growing and evolving mobile environments. Our solutions include zIPS which runs locally on any mobile device and detects cyberattacks without a connection to the cloud and our first-of-its-kind Mobile Application Protection Suite (MAPS), a comprehensive solution that helps organizations protect their mobile apps throughout their entire life cycle. Zimperium’s MAPS is comprised of four solutions that help enterprises to build secure and compliant mobile applications. It is the only unified solution that combines comprehensive in-app protection with centralized threat visibility. zScan: Helps your mobile app development organization to discover and fix compliance, privacy, and security issues within the development process before you publicly release your apps; zKeyBox: Protects your secrets and keys so they cannot be discovered, extracted, or manipulated. zShield: Protects the source code, intellectual property (IP), and data from potential attacks like reverse engineering and code tampering. zDefend: Is an SDK embedded in apps to help detect and defend against device, network, phishing, and malware attacks. Zimperium was the first MTD provider to be granted an Authority to Operate (ATO) status from the Federal Risk and Authorization Management Program (FedRAMP). Headquartered in Dallas, TX, Zimperium is backed by Liberty Strategic Capital and SoftBank.

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