Senior Marketing Operations Manager, Systems

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

What You Will Do:

• Build, maintain, and iterate upon core marketing systems including lead lifecycle, scoring, routing, sequencing, and attribution.
• Partner with Revenue Marketing to enable campaigns, including audience building, segmentation, email, contact/account list management, and reporting.
• Develop campaign management standard operating procedures, including SLAs, timelines, email execution and templates, preference center/opt-out, and architecture governance for all types of campaigns.
• Build and maintain a change log and documentation for key processes and marketing system architecture, and ensure downstream integrations function seamlessly in partnership with GTM Systems.
• Oversee marketing reporting and attribution strategy, and work to ensure data hygiene across the marketing funnel and within campaigns. Partner with our GTM Analytics team to build and maintain accurate reporting for marketing KPIs

  About You:

• You have at least 5 years of marketing operations experience in a SaaS startup environment. You’ve worked alongside (or as part of) a marketing team, and understand the process building, delivering, and measuring a successful integrated marketing campaign.
• Possess deep expertise in top-of-funnel strategies and processes that conversion and meaningful pipeline growth.
• You’re passionate about building effective systems. You thrive in bringing process and organization to complex marketing environments.
• You are data-driven and can partner with the analytics team to help the Marketing team optimize their campaigns.
• You are an excellent communicator and project manager, with a demonstrated ability to manage multiple projects and priorities simultaneously across Marketing and Revenue Operations.

Bonus if You Have:

• Advanced proficiency in marketing automation platforms (e.g., Marketo, Pardot, Hubspot) and/or customer engagement platforms (e.g., Customer.io, Sendgrid), and Salesforce.
• Proficiency in Outreach.io or similar sales automation tools.
• Experience with ABM platforms (6sense, Demandbase, Madkudu) is a plus.
• Strong quantitative ability and the desire to dig into data: advanced Excel/GSheet skills and SQL experience is a plus.
• Ability to collaborate across various departments simultaneously and balance multiple projects.

 Benefits:

• Great compensation package and stock options.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
• Remote Friendly - Work with teammates from different time zones across the globe.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $138,000-193,000.  This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be  adjusted based on employee location.  The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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