The Role
Own marketing systems, data, and processes to make the funnel measurable and scalable. Lead marketing tech stack governance (Marketo, Bizible, 6sense, Qualified), campaign operations, attribution, reporting, lead routing, and data hygiene. Partner with RevOps and enablement to align processes, train GTM teams, and support forecasting and planning.
Summary Generated by Built In
Axonify is the AI-Powered Frontline Enablement Platform that helps organizations close the gap between learning and execution. By unifying learning, execution and insights capabilities, Axonify drives real business impacts for the world’s largest frontline organizations across retail, grocery, healthcare, and financial services.
More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.
We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.
As Senior Marketing Operations Manager, you'll own the systems, data, and processes that keep our marketing and revenue teams running — from campaign operations and attribution to tech stack governance and lead lifecycle management.
This role exists to make the marketing funnel measurable, trustworthy, and scalable, ensuring pipeline and revenue decisions are grounded in reliable data. Reporting to the Senior Director, Business Operations, you act as the end-to-end owner of Marketing Operations.
Marketing Technology & Infrastructure
- Own the strategy, administration, and governance of the marketing tech stack (Marketo, Bizible/Adobe Measure, 6sense, Qualified) as the final decision-maker on configuration and standards
- Define and enforce data standards across marketing systems, ensuring clean, reliable data flows into Salesforce
- Own vendor relationships for Marketing Ops-administered tools: manage renewals, usage, and performance against business needs
- Set build-vs-buy direction for the marketing stack, evaluating new tools against existing capabilities and owning the recommendation
Campaign & Demand Generation Operations
- Define and maintain the campaign infrastructure in Marketo — program templates, scoring models, lifecycle stages, lead routing, and nurture logic — that the marketing team executes within
- Define campaign operations standards for the marketing team: briefing process, QA, and post-campaign measurement frameworks
- Own account list management and data workflows in 6sense that support ABM program execution
- Partner with the broader Business Operations team on Clay workflows supporting marketing use cases including list building and audience segmentation
Attribution, Analytics & Reporting
- Own marketing attribution infrastructure (Bizible) and ensure attribution models are accurate, well-documented, and trusted by stakeholders
- Build and maintain dashboards for the VP Marketing and CRO: pipeline contribution, MAL→SQL conversion, CAC, campaign ROI, and channel performance
- Define the funnel definitions and reporting standards used across Marketing and RevOps, driving alignment on data interpretation
- Support forecasting and planning cycles with clean, accurate funnel data
Data Quality & Lead Operations
- Own lead routing logic and rules — in partnership with RevOps — ensuring inbound leads reach the right rep at the right time (Qualified, RingLead, Marketo)
- Establish and maintain data hygiene practices: deduplication, list management, contact and account data maintenance, and enrichment standards
Process, Governance & Enablement
- Define, document, and maintain Marketing Ops processes — making them repeatable, auditable, and understood across the teams that depend on them
- Partner with Enablement to train GTM teams on new tools, workflows, and processes as they're introduced
- Own the alignment of Marketing Ops strategy with the broader RevOps strategy
- 6+ years in Marketing Operations or Revenue Operations, ideally in B2B SaaS
- Marketo admin certification or equivalent hands on experience is required
- Salesforce proficiency required; admin experience is an asset.
- Strong working knowledge of marketing attribution (Bizible experience strongly preferred)
- Experience with Clay is an asset
- Familiarity with ABM platforms (6sense or Demandbase) is an asset
- Strong analytical skills with hands on experience in funnel data, reporting, and translating insights into recommendations
- Proven ability to manage complex, cross-functional projects and influence without authority
- Proven ability to document processes clearly and communicate them across teams
- Experience working inside a RevOps structure that connects marketing, sales, and CS is a strong asset
This role is open to candidates who are located in, and authorized to work in, Canada, with working hours aligned to the Eastern Time Zone. Strong preference will be given to candidates who are located within a commutable distance of our Waterloo office.
For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments.
Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.
We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:
Competitive Compensation: The estimated base salary range for this role is:
- $103,000 - $128,000 - $153,000 CAD for candidates based in Canada
This range reflects growth from building capability in the role to fully excelling over time, with most new hires joining near the midpoint. Actual salaries may vary within the range, or above or below it, based on factors such as experience, skills, location, and business needs.
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.
Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
Community Impact: Paid Volunteer Time to give back to the causes that matter to you.
In-Office Connection: Tasty Tuesdays in the office every other week because good food brings people together.
We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.
We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.
What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.
Here’s what that means for you as a candidate:
- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.
We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.
We want to remove any barriers that may limit you from joining Axonify. Email [email protected] to let us know how we can support you with reasonable accommodations throughout the candidate journey.
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.
Learn more about Axonify at www.axonify.com/careers
Skills Required
- 6+ years in Marketing Operations or Revenue Operations (B2B SaaS preferred)
- Marketo admin certification or equivalent hands-on Marketo experience
- Salesforce proficiency
- Strong working knowledge of marketing attribution and attribution tooling
- Strong analytical skills in funnel data, reporting, and translating insights into recommendations
- Proven ability to manage complex cross-functional projects and influence without authority
- Proven ability to document processes clearly and communicate them across teams
- Authorized to work in Canada
- Working hours aligned to Eastern Time
- Hands-on Bizible experience (marketing attribution)
- Experience with Clay
- Familiarity with ABM platforms (6sense or Demandbase)
- Experience working inside a RevOps structure connecting marketing, sales, and CS
- Preference for candidates within commutable distance of the Waterloo office
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The Company
What We Do
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day. It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario. For more information, visit axonify.com.
