The Role
Owns marketing operations platforms, automation workflows, reporting, data quality, lead routing, attribution, and internal marketing support. Manages HubSpot and Salesforce processes, dashboards, budgets, vendor relationships, and ticket requests. Uses Power BI, Smartsheet automations, AI, and data analysis to identify trends, improve processes, and support campaigns, events, communications, and strategic initiatives.
Summary Generated by Built In
From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today’s challenges and deliver present and future value.
Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.
Position Overview:
We are seeking an experienced Senior Marketing Operations Coordinator to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.
The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.
What You'll Do:
- Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact
- Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices
- Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
- Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team
- Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
- Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
- Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
- Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns
- Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support
- Lead or support strategic team initiatives and research efforts
- Provide other general operations support as needed, including for events, campaigns, and communications
- Stay current on the latest marketing operations best practices and solutions
What You'll Bring:
- Bachelor's degree in marketing, communications, or a related field
- 3-5 years of experience in marketing operations, preferably in a B2B environment
- Strong project management skills to manage multiple efforts concurrently
- Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems
- Advanced proficiency in AI and data analysis to drive marketing decisions
- Strong analytical and problem-solving skills and attention to detail
- Excellent communication and interpersonal skills and collaboration with cross-functional teams and stakeholders
Benefits Summary
The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.
Equal Employment Opportunity (EEO)
CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace.
As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.
Skills Required
- Bachelor’s degree in marketing, communications, or a related field
- 3–5 years of experience in marketing operations, preferably in a B2B environment
- Strong project management skills to manage multiple efforts concurrently
- Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems
- Advanced proficiency in AI and data analysis to drive marketing decisions
- Strong analytical and problem-solving skills and attention to detail
- Excellent communication, interpersonal, and cross-functional collaboration skills
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The Company
What We Do
CrossCountry Consulting is a trusted business advisory firm that provides customized finance, accounting, human capital management, risk, operations and technology consulting services to leading organizations facing complex change. We partner with our clients to help them navigate pressing business challenges and achieve goals related to improving operations, minimizing risks and enabling future growth.
