CrossCountry Consulting is the transformation partner for the Office of the CFO. As a trusted advisor to Fortune 500 companies, emerging growth market leaders, and private equity sponsors, we combine deep domain expertise with the power of data, AI, and technology to modernize workflows, drive human-centered change, and maximize transaction value. Grounded in our Core Values, we are committed to solving today's most complex challenges while delivering a better experience for our clients, our people, and our communities. When you join CrossCountry, you become part of a team that believes in collaboration, generosity, and the drive to help our clients work smarter, build resiliency, and prepare for the future.
Position Overview:
We are seeking an experienced Senior Marketing Operations Coordinator to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.
The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.
This is a hybrid role with attendance required 2-3 days a week in our Mclean, VA office.
What You'll Do:
- Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact
- Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices
- Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
- Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team
- Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
- Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
- Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
- Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns
- Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support
- Lead or support strategic team initiatives and research efforts
- Provide other general operations support as needed, including for events, campaigns, and communications
- Stay current on the latest marketing operations best practices and solutions
What You'll Bring:
- Bachelor's degree in marketing, communications, or a related field
- 3-5 years of experience in marketing operations, preferably in a B2B environment
- Strong project management skills to manage multiple efforts concurrently
- Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems
- Advanced proficiency in AI and data analysis to drive marketing decisions
- Strong analytical and problem-solving skills and attention to detail
- Excellent communication and interpersonal skills and collaboration with cross-functional teams and stakeholders
Skills Required
- Bachelor’s degree in marketing, communications, or a related field
- 3–5 years of experience in marketing operations, preferably in a B2B environment
- Strong project management skills to manage multiple efforts concurrently
- Hands-on experience with marketing automation platforms, preferably HubSpot or comparable marketing systems
- Advanced proficiency in AI and data analysis to drive marketing decisions
- Strong analytical and problem-solving skills and attention to detail
- Excellent communication, interpersonal, and cross-functional collaboration skills
What We Do
CrossCountry Consulting is a trusted business advisory firm that provides customized finance, accounting, human capital management, risk, operations and technology consulting services to leading organizations facing complex change. We partner with our clients to help them navigate pressing business challenges and achieve goals related to improving operations, minimizing risks and enabling future growth.
