FocusKPI is looking for ato join one of our clients, a high-tech, SaaS company.
Our client is looking for someone who loves the science of marketing operations and enjoys building, implementing, and measuring new systems, processes, and campaigns.
Your role will be to design and implement marketing automation operations for thier demand generation team. This work will include micro-segmentation of key target accounts, configuring automation tools for omni-channel launch, and most frequently, configuring Marketo to deploy complex nurture campaigns and scoring operations. Collaborating with your demand generation stakeholders, candidates possessing strong communication skills and a desire to think outside the box to deliver the best possible customer experience will thrive here.
Remote - anywhere in the US (PST preferable)
11-12 months contract with possibility for extension or conversion depending on your performance
$62/hr to $72/hr
- Partner with demand generation managers to execute day-to-day campaign operations and marketing automation systems administration while optimizing for scale and efficiency
- Implement segmentation and targeting best practices; segment and leverage the marketing database for greater campaign efficiency using ActionIQ
- Execute and optimize effective lead nurturing programs using Marketo
- Assist in managing the lead lifecycle - implement and optimize lead scoring, qualification, and hand-off to sales processes
- Proactively govern data quality for all programs/campaigns
- Assist with program conceptualization, program execution, and success measurement
- Uncover opportunities to optimize conversion across the lead generation and sales funnel
- Establish, maintain, and optimize scalable marketing processes for campaign and lead generation / management
- Play an integral role in supporting the globalization of campaigns
- 6+ years of experience in
- Extensive experience as a with building nurture campaigns, lead scoring, reporting, and connecting multiple data sources. Marketo Certified Expert preferred
- experience (admin, work on platform, campaign building and management) and experience with Marketing automation platforms (), S)
- Experience with Salesforce reporting and custom objects with a proficient understanding of the Salesforce CRM architecture
- Experience with multiple product lines
- Ideal candidate would be from and
- Experience with within Customer Data Platforms is preferred
- A passion for high-quality work that you can feel proud of
- Proactive, self starter, and seeking opportunities attitude
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
What We Do
FocusKPI brings deep domain experience in business and marketing analytics to enable our clients to unlock growth-driving insights from data. We help our clients develop action-oriented analytics and data science products that are customized to company-specific needs and integrated into their platforms for ongoing use. Our Accelerators, a toolbox of frameworks and models built over 10+ years, fast-track projects by capitalizing on our experience.
Capabilities:
Predictive Analytics
AI / Machine Learning
Measurement
Text Analysis
Key Industries Served:
Retail Media
B2B & B2C Sales, Marketing, and Merchandising
Software & Applications