Senior Marketing Operations Campaigns Manager

FocusKPI is looking for ato join one of our clients, a high-tech, SaaS company. 
Our client is looking for someone who loves the science of marketing operations and enjoys building, implementing, and measuring new systems, processes, and campaigns.
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Your role will be to design and implement marketing automation operations for thier demand generation team. This work will include micro-segmentation of key target accounts, configuring automation tools for omni-channel launch, and most frequently, configuring Marketo to deploy complex nurture campaigns and scoring operations. Collaborating with your demand generation stakeholders, candidates possessing strong communication skills and a desire to think outside the box to deliver the best possible customer experience will thrive here.
Remote - anywhere in the US (PST preferable)
 11-12 months contract with possibility for extension or conversion depending on your performance
$62/hr to $72/hr

• Partner with demand generation managers to execute day-to-day campaign operations and marketing automation systems administration while optimizing for scale and efficiency
• Implement segmentation and targeting best practices; segment and leverage the marketing database for greater campaign efficiency using ActionIQ
• Execute and optimize effective lead nurturing programs using Marketo
• Assist in managing the lead lifecycle - implement and optimize lead scoring, qualification, and hand-off to sales processes
• Proactively govern data quality for all programs/campaigns
• Assist with program conceptualization, program execution, and success measurement
• Uncover opportunities to optimize conversion across the lead generation and sales funnel
• Establish, maintain, and optimize scalable marketing processes for campaign and lead generation / management
• Play an integral role in supporting the globalization of campaigns

• 6+ years of experience in
• Extensive experience as a with building nurture campaigns, lead scoring, reporting, and connecting multiple data sources. Marketo Certified Expert preferred
• experience (admin, work on platform, campaign building and management) and experience with Marketing automation platforms (), S)
• Experience with Salesforce reporting and custom objects with a proficient understanding of the Salesforce CRM architecture
• Experience with multiple product lines
• Ideal candidate would be from and
• Experience with within Customer Data Platforms is preferred
• A passion for high-quality work that you can feel proud of
• Proactive, self starter, and seeking opportunities attitude

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.