Senior Marketing Operations Analyst

Reposted Yesterday
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Hiring Remotely in United Kingdom
Remote or Hybrid
Senior level
Artificial Intelligence • Cloud • Information Technology • Sales • Security • Software • Cybersecurity
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The Role
Lead the Marketing Operations team in automating campaigns, optimizing MarTech platforms, and fostering a data-driven culture, focusing on innovative marketing strategies and AI integration.
Summary Generated by Built In
Rapid7 is looking for an experienced and passionate leader in Marketing Automation to join our Marketing Operations team, focusing on MarTech strategy, campaign automation, platform optimisation, integrations and technical infrastructure. This role is ideal for a technically skilled (Marketo certified), data-driven Marketing Operations evangelist with a passion for innovation-including delving into how AI can reduce friction in our marketing workflows.
This role requires a natural collaborator to partner effectively, cross functionally, will have the hands-on technical skills as well as understanding the technical impact of business decisions.
About the team:
You will be part of a high performing Marketing Operations team, enabling our Marketing function to deliver against our strategic initiatives. The EMEA Marketing team at Rapid7 is a compact yet powerful regional engine, comprised of approximately 5 to 10 talented professionals based across the UK, Germany, Prague, France, and Reading. This team is deeply integrated within the global marketing organization and is responsible for delivering tailored, market-specific initiatives-from account-based marketing (ABM) and campaign automation to partner and channel programs.
About the Role:
As a Lead Marketing Operations Analyst, your primary responsibility will be to enhancing the efficiency, scalability, and intelligence of our marketing programs, owning the automation systems that power our lead lifecycle, nurture programs, attribution, and personalisation.
Specifically, your focus will be to:
  • Drive Marketing Automation & Campaign Management.
  • Experience with MarTech Strategy & Technical Infrastructure.
  • Operational Infrastructure.
  • Strong understanding of Compliance & Governance.
  • Experience specifically with Campaign management.

The skills and qualities you'll bring include:
  • Bachelor's degree in Marketing, business, analytics, or a related field.
  • 8+ years of experience in GTM strategy, planning, forecasting, or a related field, with at least 5 years in a Marketing Automation role.
  • Adobe Certified Expert (Marketo Certified Expert).
  • The ability to develop a data driven culture across a Marketing organisation.
  • Exceptional analytical and problem-solving skills, with expertise in data visualisation tools (e.g., Tableau, Power BI).
  • Strong technical skills: HTML, CSS, basic JavaScript, API integrations, Workato and troubleshooting.
  • Familiarity with Python or low-code/no-code automation platforms (Zapier, Workato, etc.).
  • Strong understanding of sales, marketing, and customer success operations.
  • Excellent leadership and communication skills, with the ability to influence at all levels across a Global organisation.
  • Experience in SaaS Marketing Measurement.
  • Experience implementing (or testing) Agentic AI tools in a marketing context.
  • Proficiency in Marketing, CRM and RevOps tools (e.g., Marketo, Salesforce, GA, 6Sense etc.).
  • Familiarity with advanced analytics and predictive modelling techniques.

We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact.
We're building a dynamic and collaborative workplace where new ideas are welcome. Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope - just like we've been doing for the past 20 years.
If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.
#LI-RH1
#LI-Remote

Top Skills

6Sense
Api Integrations
CSS
Ga
HTML
JavaScript
Marketo
Power BI
Predictive Modeling
Salesforce
Tableau
Workato
Zapier

What the Team is Saying

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Sammi
Tara
John
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The Company
HQ: Boston, MA
2,400 Employees
Year Founded: 2000

What We Do

At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact. We’re building a dynamic and collaborative workplace where new ideas are welcome.

Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope - just like we’ve been doing for the past 20 years. If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career.

Join us.

Why Work With Us

With our products, research, and open source communities, we’re building a secure digital future for everyone. This means constantly learning and evolving in an industry that’s anything but stagnant. You’ll be faced with tough challenges, and given the support to find creative solutions that drive our business, and your career forward.

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Rapid7 Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our default working model is hybrid, with employees working three days per week in the office. This approach underpins our commitment to flexibility and adaptability while supporting our dedication to development, teamwork and customer purpose.

Typical time on-site: 3 days a week
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