Marketing Operations Analyst

Maxio is a PE-backed software business that helps B2B SaaS companies unlock their next stage of growth. We are committed to redefining how CFOs and CEOs run their businesses, raise money, and manage investors. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS companies, including billing, subscription management, revenue, and expense recognition. The platform also provides investor-grade SaaS operating metrics and analytics. Today, Maxio serves more than 2,000 customers and processes more than $13B in revenue for those customers. 

Looking to learn and make an impact in a fast-growing, innovative SaaS fintech company?
Maxio is hiring a Marketing Operations Analyst to help scale our campaign execution, automation and reporting.

This is a great opportunity to help further build the marketing operations function in a fast-paced startup like environment.
You’ll work within a team that rolls up to the COO, with an ability to make a direct impact on the business with plenty of hands-on experience in a marketing automation platform (Pardot), Salesforce and other RevOps tools (like LeanData, Chili Piper, and SalesLoft). 

This role focuses in a few main areas: day-to-day campaign operations execution, lead flow orchestration, top of funnel KPI reporting, ownership of Maxio’s MarTech strategy and day-to-day operations, and marketing automation analysis; ensuring our processes are optimized, leads are being routed accurately, and lead conversion metrics are tracking towards target benchmarks as a result of marketing influence. You’ll work closely with our demand generation, partner marketing, customer marketing, Sales, and BDR teams to map out ideal MOPs processes and to build automation to support their campaign and initiative goals.
Don’t forget reporting - it’ll always be on your mind as you consider how to track the success of our work. 

This role will be:

• Evangelizing our marketing best practices and stakeholder processes
• Reviewing existing forms, lists and nurture programs for accuracy and performance improvements
• Building best in class reporting on marketing data like campaign attribution, campaign ROI, lead funnel conversion rates, sales-marketing SLA adherence, and more
• Being a vocal advocate for process improvements with a focus on thoughtful change management
• Building forms, form handlers, nurture programs, emails and email templates
• Building Salesforce reports and dashboards
• Building automation to accomplish campaign and initiative goals
• Serving as primary Pardot admin, including email compliance and database management
• Documenting our MOPs internal processes
• Reporting to our Revenue Operations organization

You’ll get the opportunity to work with a passionate and dedicated Revenue Operations Team that is committed to serving up operational excellence and having fun while doing it. You’ll get to collaborate and work cross functionally with Marketing, Sales Ops, Customer Ops and Data Ops. 

This role is for you if:

• You have a depth of experience working in a MAP (marketing automation platform)
• You’re a Salesforce power user
• You’re excited about collaborating on marketing processes to drive great marketing outcomes
• You’re familiar with multi-touch attribution models and best practices
• You’re a top performing individual contributor who is eager to have a direct impact in a fast paced environment
• You love data and perform regular analyses to inform your opinions
• You love the details just as much as the big picture, and aren’t afraid to ask questions

 WHO:

• 2+ years marketing operations experience in the B2B space (SaaS experience preferred)
• Hands-on, day-to-day experience in the administration of a major marketing automation platform (Pardot preferred)
• Salesforce experience from a marketing user perspective, plus building reports and dashboards
• Hands-on experience tracking campaign results
• Hands-on experience working with a B2B lead generation process, including lead stages
• Experience managing other MarTech tools
• Knowledge of campaign management from a process and automation perspective
• HTML and CSS basics (when it comes to emails and landing pages)
• A special love of flowcharts