The Role
Lead the market launch and scaling of the Darkstores vertical in a Southeast Asian market. Own end-to-end growth marketing campaigns, collaborate with Product and CRM on in-app and lifecycle strategies, run experiments, track performance, and develop offline and on-ground branding and local activations to build habitual usage.
Summary Generated by Built In
We’re looking for a hands-on, creative Senior Marketing Manager to help launch and scale our Darkstores vertical in a new Southeast Asian market.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.
This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you.
Key Responsibilities
- Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities
- Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking
- Work closely with Product to shape in-app placements, messages, and user flows
- Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys
- Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution
- Partner with local teams to deeply understand user needs and adapt communications to local culture
- Track performance, run experiments, and iterate fast based on data and insights
- Bring fresh creative approaches and help define the brand’s presence in the market
Qualifications
- Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces
- Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline)
- Experience working with or promoting products in Southeast Asian markets is a strong plus
- Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.)
- Ability to work in ambiguity, set structure from scratch, and move fast
- Data-driven mindset with a creative edge
- Strong communication skills and comfort working cross-functionally
- Fluent English
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces
- Hands-on execution across multiple channels (digital, CRM, in-app, offline)
- Experience working with or promoting products in Southeast Asian markets
- Experience working in a matrix, cross-functional environment with Product, CRM, Analytics, Ops, and local teams
- Ability to work in ambiguity, set structure from scratch, and move fast
- Data-driven mindset with a creative edge
- Strong communication skills and comfort working cross-functionally
- Fluent English
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
