Senior Marketing Manager

Posted Yesterday
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Valencia, Comunidad Valenciana, ESP
Hybrid
Senior level
Hospitality
The Role
Lead regional marketing strategy across Spain, Benelux, and the Nordics. Translate revenue targets into marketing plans and KPIs, oversee digital channels, CRM, automation, budgets, and analytics, mentor the marketing team, support a local hotel activation, and align marketing with Sales and Operations to drive growth.
Summary Generated by Built In

JOIN THE STORY. BECOME A SENIOR MARKETING MANAGER FOR SPAIN.

Would you like to be part of one of Europe's fastest-growing hotel groups, where your marketing expertise directly contributes to business growth?

We are looking for a Senior Marketing Manager to lead and develop our marketing team, driving the day-to-day marketing strategy across Spain, Benelux, and the Nordics. In this role, you will work with leading international brands such as IHG, Marriott, and Accor.

You will report to the Regional Commercial Director and the Director of Marketing & Communications, playing a key role in ensuring strong alignment between regional strategy and local execution.

In addition, you will provide hands-on marketing support to one property in Spain, ensuring impactful local activation alongside regional initiatives.

YOUR ROLE AS SENIOR MARKETING MANAGER

As our Senior Marketing Manager for Spain, you will own the marketing strategy for the region and take direct responsibility for driving sustainable business growth. You will be the bridge between commercial ambition and creative execution — translating business goals into high-performing marketing initiatives, leading a talented team, and delivering measurable impact across brand, digital, and revenue. This is both a strategic and hands-on role, and you will have real ownership from day one.

WHAT YOU WILL BE DOING

  • Develop and lead the integrated regional marketing strategy aligned with commercial growth objectives

  • Translate revenue targets into clear marketing plans, KPIs, and performance dashboards

  • Oversee all marketing channels: digital, social media, email, SEO/SEM, content, events, partnerships, and offline

  • Lead demand generation and pipeline-building initiatives in close collaboration with Sales

  • Own website strategy, marketing automation, and CRM alignment

  • Manage the full marketing budget with accountability for ROI and revenue contribution

  • Lead, mentor, and develop the marketing team with a focus on efficiency, quality, and growth

  • Build scalable processes and workflows, with direct implementation responsibility for at least one focus hotel in the region

  • Act as a strategic partner to Sales, Hotel Operations, and Senior Leadership

  • Identify market opportunities, customer segments, and competitive positioning strategies

  • Report regularly on performance data and translate insights into optimized campaigns

  • Drive innovation by incorporating new marketing technologies, channels, and trends

WHAT WE OFFER

  • Market-competitive salary

  • 30 vacation days

  • Marriott employee discounts on rooms and F&B (where applicable)

  • Corporate Benefits

  • Development and internal transfer opportunities across Europe

  • A culture of empowerment, entrepreneurship, and genuine team spirit

ABOUT ODYSSEY HOTEL GROUP

We are Odyssey Hotel Group, one of Europe's fastest-growing hotel operators, partnering with global brands like Marriott, IHG, and Accor. Our goal is to create unforgettable stories through unique hotel concepts and empowered teams. With more than 800 colleagues across Europe, we are shaping the future of hospitality — one property, one team, one story at a time.

WHAT WE ARE LOOKING FOR

We are not just hiring for a skillset. We are hiring for a mindset.

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred

  • 6–10 years of progressive marketing experience, including team leadership responsibility

  • Proven track record of building and executing successful growth-focused marketing strategies

  • Strong expertise in digital marketing, demand generation, and performance analytics

  • Demonstrated experience managing and developing marketing teams

  • Deep understanding of marketing automation, CRM systems, and analytics platforms

  • Excellent analytical skills with the ability to translate data into strategic decisions

  • Strong stakeholder management and executive-level communication skills

  • Experience managing substantial marketing budgets with measurable ROI impact

  • You are fluent in English and Spanish; additional languages are a plus

  • You are a strategic thinker who also loves getting things done

  • You are comfortable in a dynamic, international, fast-paced environment

  • You bring energy, accountability, and a growth mindset every day

READY TO JOIN US?

Apply today and become part of a team that values your talent, celebrates your ideas, and supports your growth.

PLEASE NOTE: You must have the legal right to work in Spain. We are unable to sponsor visas or work permits at this time.

By submitting your application, you consent to the processing and storage of your personal data in accordance with the GDPR.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Master's degree
  • 6-10 years progressive marketing experience including team leadership
  • Proven track record building and executing growth-focused marketing strategies
  • Strong expertise in digital marketing, demand generation, and performance analytics
  • Demonstrated experience managing and developing marketing teams
  • Deep understanding of marketing automation, CRM systems, and analytics platforms
  • Experience managing substantial marketing budgets with measurable ROI impact
  • Excellent analytical skills and ability to translate data into strategic decisions
  • Strong stakeholder management and executive-level communication skills
  • Fluent in English and Spanish
  • Comfortable in dynamic, international, fast-paced environment; strategic and hands-on mindset
  • Legal right to work in Spain (no visa sponsorship available)
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The Company
750 Employees
Year Founded: 2012

What We Do

Odyssey Hotel Group is a scale-up hotel company focused on opening unique hotel concepts across Europe, delivering environments with purpose and distinction through quality, operational excellence, and guest-centric innovation.

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