Senior Marketing Manager

Senior Marketing Manager – B2B

• Competitive salary + 10% superannuation + range of leading employee benefits

• Hybrid role + centrally located offices in Britomart + WFH available

• 5 days wellbeing leave on top of annual leave

Mō te tūranga | About the role

We’re looking for a Senior Marketing Manager – B2B to lead the strategic development and delivery of portfolio-level marketing that drives meaningful customer and commercial outcomes.

This is a senior, hands-on role where you’ll shape B2B marketing strategy across complex products and services, turning insight into compelling value propositions and integrated go‑to‑market activity. You’ll work closely with brand, customer, product, sales and performance teams to deliver end‑to‑end marketing that strengthens relationships with our business customers and supports long‑term growth.

Reporting to the Head of Marketing, you’ll also play a key role influencing senior stakeholders, championing customer‑led thinking, and lifting marketing effectiveness across the portfolio.

You’ll also work in close partnership with best‑in‑class agency teams, including Goldilocks, Westpac’s bespoke agency model designed to bring strategy, creativity and execution closer together. This is an opportunity to help shape high‑profile, nationally visible work alongside some of the best marketers and creatives in the industry.

We also offer hybrid working, with three days based in the office and two days working from home, giving you the connection, collaboration and flexibility to do your best work.

Key responsibilities include:

• Lead the strategic development and execution of B2B portfolio marketing plans, aligned to business priorities and customer needs

• Translate market, customer and data insights into clear strategies, value propositions and strategic briefs

• Partner closely with product, sales, brand, customer and performance teams to deliver integrated, through‑the‑line marketing

• Lead cross‑functional teams and agency partners to deliver high‑quality, effective campaigns

• Drive measurable commercial impact, with clear performance tracking and optimisation

• Influence senior stakeholders by clearly articulating the value and impact of marketing

• Manage budgets and resources to maximise return on investment and portfolio impact

Nā tāu rourou | What you’ll bring

• Significant senior‑level experience in B2B marketing, ideally within complex or regulated environments

• Proven ability to shape marketing strategy at portfolio level, not just campaign delivery

• Strong commercial acumen with experience driving measurable business outcomes

• Excellent stakeholder management skills, with confidence influencing at senior leadership level

• Experience leading integrated campaigns across brand, product and performance marketing

• A customer‑led mindset, backed by data, insight and strong storytelling skills

• Experience managing agencies, budgets and cross‑functional teams

Westpac Hei Wāhi Mahi | Working at Westpac
Immerse yourself in a supportive team environment, and receive some of the best banking and lifestyle benefits in the market along with:

• 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best

• Additional purchased leave options up to 4 weeks per year

• Banking benefits, insurance discounts and superannuation scheme

• Career growth – we promote internal capability; we have programmes that recognise star performers

• Generous parental leave – and top up government paid parental leave

• School holiday subsidy - help you balance work and family during school holiday

• 2 Volunteer days per year

Ko mātou tēnei | Our Organisation
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.

What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive. And it all starts with you!

Tono mai ināianei! | Apply Now!

Apply today with your CV and Cover Letter. 

The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers. We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities. 

Mahi tahi tātou, kaha ake tātou | Together Greater

Applications close: